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Glossary

A collection of 15 posts

Video metrics

Find here the metrics associated with programmatic video: Impressions The number of times that a browser or mobile device sent a ping to the server, telling that creative content was requested and has started to download during the specified date range. Clicks The number of times a user has clicked

TrueView (Youtube) metrics

What metrics can you analyze when you run advertising campaigns on Youtube (via Adwords or DBM)? See here the reportable metrics when you do a TrueView campaign: Generic Metrics Impressions See the definition for impressions here. Clicks (TrueView) The number of clicks on the ad on the TrueView ad. The

Clicks

Clicks in an interaction with the ad. The metric clicks is the number of times a user has clicked on an ad. In the case of touch-screen devices, the user “clicks” by touching the active area with their finger or a stylus.

Viewability metrics

Viewability metrics are frequently found on the best DSP's, where by default, the DSP is measuring the viewability of all impressions bought. If the DSP does not measure the viewability, you will be able to integrate a third party provider to measure the viewability, like IAS or Meetrics.

Viewability standards

The industry standard for viewability was developed under the leadership of the Media Rating Council (MRC). * Display and App ads are considered viewable when at least 50% of the ad is visible for at least 1 second. * Video ads are considered viewable when at least 50% of the ad is

Invalid Impressions

Invalid impressions are the impressions bought in real time by the DSP, but invalidated after, because they were not under the targeting or because they were invalid traffic or fraud. The Invalid Impressions plus Billable Impressions should make the total number of impressions.

Billable impressions

Some DSP´s show the number of billable impressions. In DBM, for example, "the number of impressions that reached the intended or guaranteed audience. In a campaign with an audience guarantee, impressions that don't reach the agreed upon audience (as defined by Nielsen, comScore, vCE, or other

Impressions

Impressions are the number of times an ad was displayed. Impressions refer to the number of times an ad (or group of ads) was displayed on a webpage, in an app, or in any other medium like video. When a user loads a page and sees 3 ad slots in

Clickjacking

Clickjacking is an ad fraud type and happens when a user tries to do an action on a website, like playing a video and gets redirected to another page via ads. So Clickjacking is when a user is taken to a website that they do not intend to view. This

What is the Intelligent Tracking Prevention?

In this article, we explain what is the ITP. Intelligent Tracking Prevention is a new method to guarantee more privacy to users and is being adopted by Apple on Safari. Basically, cookies will be preserved by Safari for a default period of 1 day, if the users don`t return

What is the GDPR?

GDPR is the General Data Protection Regulation and is a regulation of the European Parliament, the Council of the European Union and the European Commission, that regulates the data protection for all individuals within the European Union (EU). Approved in April 2016, the enforcement date will be on 25 May

Connected TV

Connected TV is a TV connected to the internet. Connected TV is a TV that has digital video streamed from the Internet. It can be via a Smart TV (like Samsung and others), via a XBOX, via a Wii, or via an Amazon Fire, Apple TV, Roku or Chromecast.

Header Bidding: Difference between Client-Side and Server to Server

If you are thinking about the implementation of Header Bidding on your websites, there are two types of implementation that you should think about it, or a hybrid solution. There is the Client-Side Header Bidding where the auction happens on the user's browser and the S2S Header Bidding

Programmatic Open RTB: What are the differences?

There are 4 types of buying in programmatic. The first is Open Auction, via Exchanges like Doubleclick Ad Exchange (AdX), Appnexus, Rubicon, etc. Second way of buying is via a PMP (Private Market Place); and here we can divide the type of buying in two: a Private Auction where the

UTM Tagging

UTM means Urchin Tracking Module and this technology allows website owners to identify, click paths, user flows and to know where the users are coming from. UTM Tagging is applying customized parameters to the Urchin Tracking Module, and get more inteligence about the external traffic sources of the website, and