Glossary

Find here the metrics associated with programmatic video: Impressions The number of times that a browser or mobile device sent a ping to the server, telling that creative content was requested and has started to download during the specified date range. Clicks The number of times a user has clicked

What metrics can you analyze when you run advertising campaigns on Youtube (via Adwords or DBM)? See here the reportable metrics when you do a TrueView campaign: Generic Metrics Impressions See the definition for impressions here. Clicks (TrueView) The number of clicks on the ad on the TrueView ad. The

Clicks in an interaction with the ad. The metric clicks is the number of times a user has clicked on an ad. In the case of touch-screen devices, the user “clicks” by touching the active area with their finger or a stylus.

Viewability metrics are frequently found on the best DSP's, where by default, the DSP is measuring the viewability of all impressions bought. If the DSP does not measure the viewability, you will be able to integrate a third party provider to measure the viewability, like IAS or Meetrics.

The industry standard for viewability was developed under the leadership of the Media Rating Council (MRC). * Display and App ads are considered viewable when at least 50% of the ad is visible for at least 1 second. * Video ads are considered viewable when at least 50% of the ad is

Invalid impressions are the impressions bought in real time by the DSP, but invalidated after, because they were not under the targeting or because they were invalid traffic or fraud. The Invalid Impressions plus Billable Impressions should make the total number of impressions.

Some DSP´s show the number of billable impressions. In DBM, for example, "the number of impressions that reached the intended or guaranteed audience. In a campaign with an audience guarantee, impressions that don't reach the agreed upon audience (as defined by Nielsen, comScore, vCE, or other

Impressions are the number of times an ad was displayed. Impressions refer to the number of times an ad (or group of ads) was displayed on a webpage, in an app, or in any other medium like video. When a user loads a page and sees 3 ad slots in