Glossary

Clickjacking is an ad fraud type and happens when a user tries to do an action on a website, like playing a video and gets redirected to another page via ads. So Clickjacking is when a user is taken to a website that they do not intend to view. This

In this article, we explain what is the ITP. Intelligent Tracking Prevention is a new method to guarantee more privacy to users and is being adopted by Apple on Safari. Basically, cookies will be preserved by Safari for a default period of 1 day, if the users don`t return

GDPR is the General Data Protection Regulation and is a regulation of the European Parliament, the Council of the European Union and the European Commission, that regulates the data protection for all individuals within the European Union (EU). Approved in April 2016, the enforcement date will be on 25 May

Connected TV is a TV connected to the internet. Connected TV is a TV that has digital video streamed from the Internet. It can be via a Smart TV (like Samsung and others), via a XBOX, via a Wii, or via an Amazon Fire, Apple TV, Roku or Chromecast.

If you are thinking about the implementation of Header Bidding on your websites, there are two types of implementation that you should think about it, or a hybrid solution. There is the Client-Side Header Bidding where the auction happens on the user's browser and the S2S Header Bidding

There are 4 types of buying in programmatic. The first is Open Auction, via Exchanges like Doubleclick Ad Exchange (AdX), Appnexus, Rubicon, etc. Second way of buying is via a PMP (Private Market Place); and here we can divide the type of buying in two: a Private Auction where the

UTM means Urchin Tracking Module and this technology allows website owners to identify, click paths, user flows and to know where the users are coming from. UTM Tagging is applying customized parameters to the Urchin Tracking Module, and get more inteligence about the external traffic sources of the website, and