Having a marketing certification enables professionals to gain competitive advantages, execute projects with increased efficiency, increase the earning potential, update the skills and knowledge and build professional credibility. Professionals certified in different areas of online marketing can provide more value to a company where they work for. Here are our

Google recommends target Similar Audiences on promotional days like Black Fridays.  Google says that advertisers will reach more potential customers who share the interests of your existing customers. In DV360, advertisers can target the following Similar Audiences: * More similarity (default): will prioritize targeting the most similar additional audiences. * Balanced: is

MightyHive is opening of a new office in Stockholm, its second European office within a year of opening its first European office in London, the company headquartered in the US announced this month. MightyHive says the Stockholm location will allow the company to extend the sales and service of its

Doubleclick is now Google Marketing Platform.