Google this week announced that is bringing the reporting about click share, already available in shopping campaigns since 2015, to search ads. Click share is the estimated share of all achievable clicks that an advertiser received. According to Google, the rolling it out of the click share for Search campaigns

Bing announced this week that starting in March, the dimensions (columns) showing Impression share lost to ad relevance, Impression share lost to expected CTR and Impression share lost to bid will be removed from Share of Voice reports. Nahva Tecklu, Program Manager at Bing Ads, wrote that these columns in