The Trade Desk yesterday announced that Index Exchange’s marketplace has seen a significant lift in user coverage, or match rates, after adopting the unified ID solution. According to TTD, Index Exchange has seen match rates reach 99 percent, resulting in better audience reach for advertisers and more yield for

The Trade Desk this month announced that Rob Perdue, Chief Operating Officer, plans to step down after a transition period in the first half of 2019. Rob Perdue has served in the COO role since joining The Trade Desk in 2013, leading the company through its IPO in 2016. “Since