Yesterday, Xaxis recommended the use of keyword blocking as a better solution to guarantee brand safety when buying programmatic advertising. Keyword blocking allows "advertisers to stay in premium news environments while avoiding unsafe content."
Jade Juma, Manager of Automated Trading at Xaxis, wrote that "instead of omitting
The European ad network Goldbach is now using the keyword targeting functionality to build audiences for brands and publications, announced 1plusX, the company that built the product. The news here is that 1plusX is focusing their product on the publisher side, and not on buyer side, where similar solutions already
The European ad network Goldbach is now using the keyword targeting functionality to build audiences for brands and publications, announced 1plusX, the company that built the product. The news here is that 1plusX is focusing their product on the publisher side, and not on buyer side, where similar solutions already
Yesterday, Xaxis recommended the use of keyword blocking as a better solution to guarantee brand safety when buying programmatic advertising. Keyword blocking allows "advertisers to stay in premium news environments while avoiding unsafe content."
Jade Juma, Manager of Automated Trading at Xaxis, wrote that "instead of omitting
