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Location Targeting

A collection of 2 posts

Simpli.fi recognized by the Local Search Association (LSA) for use of location data

Simpli.fi has been recognized by the Local Search Association as best in class for use of location data for audience targeting, competitive intelligence, customer experience improvements and attribution for its Geo-Fencing product suite. The award was bestowed at LSA’s LSA18 Conference in Chicago on May 1. The Local

Retail trends for 2018

Yesterday, eMarketer revealed a study with the bets that retailers are placing in technology for 2018. The survey was done to respondents in North America and found out the first bet is to invest more in location-based marketing. The second bet of investment will be in machine learning, the third