Marketing - PPC Land

Marketing - Jan 03, 2026 Why cutting marketing budgets compounds faster than you think

Close-up of golden macaroni and cheese in a glass bowl showing texture and cheese sauce coating

Kraft mac and cheese fell to 39% share as zero-based budgeting proved marketing works multiplicatively, not additively—cutting 25% one year costs far more.

by Luis Rijo

Marketing - Dec 30, 2025 When LEGO abandoned open creativity for licensed franchise merchandising

Colorful LEGO bricks scattered showing mix of generic blocks and specialized themed pieces from sets

Marketing consultant questions LEGO's shift from open-ended building blocks to licensed IP sets, sparking debate about retail economics versus imagination.

by Luis Rijo

Marketing News - Jan 21, 2019 Merkle's recommendations to implement the People-Based Marketing

Merkle has released its seventh installment of the Marketing Imperatives, a guidebook for CMOs. The 2019 Marketing Imperatives prescribe the building blocks of an integrated, successful people-based marketing strategy. “Placing the customer at the center of the business strategy is a top priority for CMOs, but figuring out how to

by Luis Rijo