The sparkling new campaign launched by Amazon India has caused quite a storm on the Internet. Since their launch just a few days ago, the series of three films have already amassed over 17.8+ million views across social media platforms. The campaign #MomBeAGirlAgain has appealed to audience across various

The National Association for Multi-ethnicity in Communications (NAMIC) today announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). Presented in conjunction with the Annual NAMIC Conference, the competition recognizes excellence in marketing efforts designed to attract and retain culturally diverse audiences and customers among African American, Asian, Hispanic,

Billaway, a marketing technology company that converts global currencies earned through consumers' everyday activities into free mobile airtime, announced the addition of free mobile data and airtime through its new Mobile Data Rewards Platform. Billaway's new Mobile Data Rewards Platform, which is underpinned by Tata Communications'

First Protocol, a leading global events agency operating from offices in New York, London, Los Angeles and Singapore, today announced that it has rebranded the company and introduced a new name, logo and brand identity. Effective immediately, First Protocol will be known as FIRST. The change represents the agency'

Today, NetLine launched new capabilities for self-serve and full-serve clients alike, enabling marketers to further manage the success of their content syndication lead generation campaigns. With enhanced reporting capabilities and access to lead management, B2B marketers can further control the success of their demand generation strategies. Companies and agencies of

Global media company Matomy (LSE: MTMY, TASE: MTMY.TA) announced today the launch of myDSP, a smarter self-serve demand side platform with proven global scale, designed to empower media buyers to best achieve their conversion goals. "Media buyers work on average with 14 DSPs, which makes just managing DSPs

Salesfusion, the leading provider of marketing automation for small and mid-sized businesses, is giving dissatisfied marketing automation users of competitive platforms an offer they cannot refuse. Recognizing the challenges that come with switching marketing automation solutions, Salesfusion today announced its Marketing Automation Transition Package, which includes special pricing and additional

Water Communications, a Brand Communications agency, recently unveiled a unique campaign for Tata AIG based on the concept of 'Starting a New Tradition'. The campaign has been released simultaneously across media, including print, digital and on-ground activations. Besides, the agency has also gone ahead to design diary inserts

In pursuit of its new mission – Big Data. Big Ideas. – The Shipyard, an independent marketing consultancy, today announces that Rikki Kunz has been hired as Director of Global Talent Management. The appointment signals The Shipyard's intention to aggressively meld quantitative and qualitative capabilities essential to today's

Vexigo Ltd., an established global provider of online video advertising and content monetization solutions - and a wholly-owned subsidiary of Mer Telemanagement Solutions Ltd. (NASDAQ: MTSL) - will exhibit again at the DMEXCO conference in Cologne Germany and is welcoming interested parties to come and learn about its advertising technology

Publicis Communications has consolidated its six-office LeoComm PR network in the Middle East under the brand of MSLGROUP, its strategic communications and engagement firm. The LeoComm offices in the UAE (Dubai), Egypt (Cairo), Lebanon (Beirut), Qatar (Doha), and Saudi Arabia (Riyadh and Jeddah) will become MSLGROUP in the Middle East

Pilot Flying J is launching its first major integrated marketing campaign in advance of the Pilot Flying J Battle at Bristol on Sept. 10, an iconic college football game hosted at Bristol Motor Speedway. Aimed at driving mass awareness, the national campaign highlights its travel centers' key differentiators and

DWA, an award-winning independent media and marketing agency, is pleased to announce that it has hired Roland Deal as President to oversee the Americas region. He will report to CEO, Bob Ray, and will be based in the agency's San Francisco office, effective immediately. "Roland is a

ColorComm, the nation's premier membership organization for women of color in communications, has announced a partnership with the United Nations Foundation in honor of ColorComm's 5th Anniversary for the chance to award 5 ColorComm Fellows the opportunity to attend the UN Foundation's Social Good

KiteRocket LLC, the parent company formed by the recent merger of Impress Labs and Duo Public Relations Inc., announced today the appointment of Paco Allen as Executive Creative Director. In this role, Allen will oversee the agency's creative, content and digital marketing divisions to integrate with public relations

Antoinette Zel, a renowned multicultural media leader who has built and led iconic networks and advertising businesses, and Diego Prusky, an expert in digital strategy, software and platform development, have joined to create The Story Room, a new digital, content and performance marketing company specializing in the US Hispanic and

Showpad, the world's most powerful content activation platform, announced today the beta release of its new Box Sync feature at the BoxWorks conference in San Francisco. Showpad's enhanced Box Sync allows marketers to deliver contextual content to sales reps in just a few clicks by connecting

Driving deeper connections with key audiences is the holy grail of marketing. With the boom of social media, this task has become even more complex for marketers striving to make sense of tweets, snaps, stories and likes. Today, Influential, a Data First influencer marketing platform and IBM Watson developer partner,

Panache, the worldwide leader of lingerie and swimwear for D+ cup sizes, unveils its new campaign – "Modeled by Role Models." This campaign celebrates female role models from around the world, each chosen for her individual achievements, contributions to society and healthy approach to body image. First launched in

North 6th Agency, Inc. (N6A), an award-winning communications agency based in the heart of SoHo in New York City, today announced the recipients of its signature performance, perks and quality of life programs for the month of August 2016. The N6A Haraka Group took home the honors as the winner

Viafoura is launching the next phase of its Audience Development Platform, which includes new engagement tools to reflect its commitment to empowering the digital world's interactions, connections, and relationships. Viafoura empowers over 600 media brands to engage, discover, and grow their audience through a robust set of engagement,

ClearSlide, the sales engagement platform leader, today announced that Michael Schultz, VP of marketing, will be a featured speaker at the AA-ISP Inside Sales Conference Thursday Sept. 8, 2016 in Boston, MA. In his presentation, Schultz will reveal three key strategies that can help sales professionals crush the competition by

FASTSIGNS International, Inc., franchisor of FASTSIGNS®, the leading sign, graphics and visual communications franchise, announced today it has signed an agreement with new franchisee and prominent photo industry leader, Gabrielle Mullinax. She will add to her existing photo retail shop, Fullerton Photographics, a Co-Brand FASTSIGNS center. Located at 908 North