Marketing News

Dentsu announced last week that its global business headquarters Dentsu Aegis Network, has reached an agreement to acquire a 100% stake in Media 8, a digital agency in the United States, headquartered in Miami. According to Dentsu, M8 was founded in 2001 and has grown since then to become a

Today, the European Commission and the European Investment Fund (EIF) have launched a Pan-European Venture Capital Funds-of-Funds programme (VentureEU) to boost investment in innovative start-up and scale-up companies across Europe. VentureEU will provide new sources of financing, giving European innovators the opportunity to grow into world-leading companies. Around 1,500

TVSquared raised another $8 million in funding to support and accelerate its market expansion. To date, equity funding totals more than $21 million. The latest round was led by private equity partnership, West Coast Capital, and supported by existing investors, including the Scottish Investment Bank. TVSquared makes TV a performance-driven

Google announced yesterday that the Firebase Terms of Service were updated to comply with the EU General Data Protection Regulation (GDPR), coming into effect on May 25th, 2018. Firebase is the Google Analytics for Apps. According to Google, the terms were updated "to include Data Processing and Security Terms

Facebook announced last week that new ads on political ads will need to be authorized. This new policy will be applied on Facebook and Instagram and affects not only electoral ads, but also political ads - "like political topics that are being debated across the country." Rob Goldman,

Amazon announced last week plans to open in North Las Vegas its fourth Nevada facility supporting customer fulfillment, creating more than 1,000 full-time jobs. Amazon says that currently employs more than 3,000 full-time associates at its three existing Nevada facilities in North Las Vegas and Reno. Amazon employees

The IAB Technology Laboratory released last week new Guidelines for Identifier for Advertising on OTT Platforms with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments—advocating that stakeholders manage advertising-related activities through an identifier for advertising (IFA). According to IAB, the guidelines are available

Last week, Amazon announced the expansion of Amazon Key’s smart entry features to all customers nationwide, in the United States of America, including keyless entry, remote lock and unlock, and guest access. The in-home delivery feature continues to be available only to Prime members in 37 select cities and