Marketing News

Adsense now supports Bengali

Bengali, a language with around 250 million speakers, mostly in Bangladesh and India, is since this month, supported by Google Adsense. Adsense and Google are working on the internationalization expanding the company into new markets, especially Asia. In the last 3 years, Adsense started to support Malay, Urdu, Filipino, Croatian,

Marketing News

Firefox Web Browser was updated and is blocking third party trackers by default

Firefox updated today the Firefox Web Browser on the Apple Store. On the version 9.0, Firefox introduced "tracking protection" by default "that is now enabled in private browsing". Mozilla says that "Firefox will automatically block third party trackers, which limits ads following users around

Marketing News

Advertisers can now buy out-of-home video inventory in Germany via Adform

Advertisers and agencies can now acquire Public Video Inventory (PV) from Ströer - with public video screens that can be played in the public space. Ströer, one of the biggest German Publishers, has linked its Public Video Infrastructure to Adform's Demand-Side Platform (DSP) and provided an automated interface

Marketing News

Doubleclick Bid Manager will refund automatically for invalid traffic

Doubleclick Bid Manager, the buying tool from Doubleclick in programmatic, will refund Advertisers of invalid ads on the supply chain. That is one of 3 measures to fight spam and fraud on programmatic, announced by Doubleclick/Google on 21st September. In the blog post, Google says that AppNexus, Index Exchange,

Marketing News

DoubleClick Bid Manager will support Ads.txt by the end of October

Doubleclick announced 3 measures to fight Spam and Fraud on programmatic. One of the third measures was the adoption of Ads.txt by Doubleclick Bid Manager, that will happen by the end of October. Support for Ads.txt will increase supply chain transparency and make it more difficult to sell

Marketing News

Doubleclick introduces Transparency on how filters Spam and Ad Fraud

Doubleclick announced on 21st September the adoption of 3 measures to fight Spam and Fraud on Programmatic Advertising. Google has over 180 automated filters and detection algorithms, to prevent invalid traffic, and the first measure is to provide transparency to advertisers how this is affecting their buying, as Doubleclick Bid

Marketing News

Out-of-Home Analytics Platform launched by OUTFRONT Media

OUTFRONT Media Inc. (NYSE: OUT) announced today that its Canadian business launched an out-of-home analytics platform in Canada. The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by OUTFRONT's

Marketing News

Facebook more effective for B2C companies and LinkedIn for B2B

More business-to-consumer (B2C) companies value social media compared to business-to-business (B2B) companies, according to a new survey from Clutch. The findings indicate a growing consumer preference to make purchasing decisions based on their social media activity, a reality that favors B2C companies. Nearly 60% of the B2C companies surveyed report

Marketing News

DeviceAtlas: Afilias Technologies just granted a third patent related to its device detection algorithm

Afilias Technologies announced today at dmexco that it has been granted a third patent related to its device detection algorithm used in its DeviceAtlas product. DeviceAtlas is adopted by companies in the web and online advertising space so that they can accurately identify traffic and device characteristics from any of

Marketing News

Half of European display ad revenue is now traded programmatically

At dmexco yesterday, IAB Europe in collaboration with IHS Markit announced that the total programmatic display advertising market in Europe experienced another year of double-digit growth jumping 42.7% from €5.7bn in 2015 to €8.1bn in 2016. The report reveals that 50.1% of European display ad spend

Marketing News

Main Capital Partners acquires a majority stake in evania video GmbH

Main Capital announced today the aquisition of a majority stake in the oftware company evania video. evania video provides a software-platform for publishers to monetize their inventory through video advertising, which includes a player, tracking and video content management technology. From its office in Berlin, Germany, evania offers its technology

Audio

Apple launches Podcast Analytics

In June, Apple launched two types of Podcasts and is about to launch another important reporting tool for Podcasts Publishers. In WWDC 2017, James O. Boggs, Business Manager at Apple announced the Podcast Analytics, a new free product, that will be launched during this year. This analytics infrastructure, according to

Audio

Apple Podcasts receive an upgrade and now has two podcasts types

iOS 11 will roll out globally on 12 September and new updates for podcasts creators and for podcasts listeners will arrive. Apple has 400.000 podcasts with 14 million episodes. In 2016 around 10 billion episodes listened. DJ Davis, Garth Jantzen, and James Boggs, from the Apple Podcast team, announced

Marketing News

Google changes GA tracking to prevent loss of attribution on Conversions

According to Search Engine Land, Google introduced changes on how Adwords measure conversions. The main change is on Google Analytics tracking, that now drops a first party cookie with the site’s domain instead of a third party cookie, with the Google domain. This is to prevent the new Apple

Marketing News

Youtube has a new Logo

The biggest video publisher in the world has a new logo since this month. According to Google, the new logo represents a new clean design, "that lets content shine and new ways to watch like dark theme and adjustable speed playback on mobile, the redesigned experience now looks cleaner

Audio

Spotify hires Zuzanna Gierlinska as Head of Programmatic Europe

According to LinkedIn, Zuzanna Gierlinska was hired by Spotify two months ago as Head of Programmatic Europe. Suzanna has experience in data and media companies like Oracle, Microsoft and Bluekai. Zuzanna will work directly with Brian Adams, VP of Engineering at Spotify America and will report to Marco Bertozzi, Head

Marketing News

VPAID is dead and now is time for VAST 4.0

This year, Google and Sizmek, two major ad servers, moved away from Flash. Google did a radical change disapproving all ads that contain flash, on video or on display. When Flash was killed there was another victim: VPAID on Flash, and probably VPAID as a format. It was the FLASHapocalypse,

Marketing News

Doubleclick cuts the connection with 7 exchanges in Asia

Doubleclick Bid Manager just cut the support to some Asiatic exchanges on programmatic, which can mean that advertisers located in other parts of the world, and want to run campaigns on China, for example, they face more challenges. Know here the list of exchanges no longer supported by Doubleclick: * Baidu

Marketing News

One quarter of the USA population listens to a podcast regularly

According to data from Triton Digital, an exchange for audio advertising on programmatic, there are a lot of podcast listeners in the United States of America. Around 24% of the North American population listens to a podcast regularly. This number is growing since 10 years ago when this percentage was

Marketing News

SpotX fully acquired by RTL Group for 123 Million Euros

RTL, a Media Group with broadcast operations in Europe (Germany, France, Netherlands, Belgium, Luxembourg, Croatia, Hungary, Spain) and operations in all world with Content Production, just announced this month the full acquisition of the ad tech video company SpotX, a big step, owning one of the main programmatic exchange for

Marketing News

Amazon pushes Header Bidding on publishers

Amazon is doing a big push of their proprietary server side header bidding on U.K. publishers. Many publishers are concerned with this move from Amazon, and one commented anonymously to Digiday: “So there’s a new vendor in town who wants to take control of our supply and decisioning

Marketing News

Header Bidding: Random order in bidders is now the default

Prebid.js announced 3 days ago a breaking change. To "encourage fairer auctions, Prebid will randomize the order bidders are called by default." This means that the bidders have a fair auction in place. Publishers still have the option to setup an order for the bidders, like it

Marketing News

Smartphone Apps get 50% of user time

A Study released by Comscore, called The 2017 U.S. Mobile App Report, reveals that 50% of the time of the US users is spent on the Smartphone Apps. 34% is spent on Desktop, 7% on Tablet App, 7% on Mobile web, and 2% on Tablet Web. The time spent

Marketing News

New Landing pages tab on Adwords gives insides on mobile-friendliness

Adwords announced yesterday a new feature on the Landing pages tab. On Landing Pages page, you will see which URLs in your "account are mobile-friendly, which ones drive the most sales, and which ones may require your attention. For example, find the pages that get a lot of clicks,

Marketing News

Facebook retires ad formats related with pages

Facebook just announced that will retire ad formats related with boosting posts. It is 17 promoted post types, that will be discontinued as of September 15, 2017. The ads already running with these post types will be paused. Post types discontinued * Boosting share of products from shops * Boosting the share