Marketing News

LinkedIn Website Demographics: a new free reporting tool for web

LinkedIn announced today a new reporting tool for advertisers. It´s free and is similar to the Facebook Audience Insights. With LinkedIn Website Demographics, advertisers can have insights about the audience on LinkedIn that is visiting their own website. With this data, advertisers can develop intelligence to target new users

Marketing News

How to deal with the paid search competitors on Adwords

Adwords is a Google platform that provides a programmatic way to advertise on Search Results. Multiple Advertisers can bid on different Ads on the same Keyword, and when a brand is advertising, it can happen that there are a lot of competitors. Brandverity, in a recent paper, says that the

Marketing News

Sizmek adquires Rocket Fuel: desperate fish buying another desperate fish?

Rocket Fuel is on sale to Sizmek. The ad tech company Sizmek intends to buy the media buying ad tech company Rocket Fuel for 145 million dollars, $2.60 per share, in cash. As Ad Exchanger reminds, the shares of Rocket Fuel valued in 2013 29 Dollars, 11 times more

Marketing News

Amazon Advertising Platform AAP: What you need to know

Why do you need to include Amazon Advertising Platform (AAP) on your roadmap if you are doing programmatic? In Amazon DSP is possible to run performance and branding campaigns, on web and app environment, and on display, video, and native. If you are a retailer, there is a high probability

Marketing News

CargoSteps, solution for businesses to track and trace from A to Z

CargoSteps is a Startup B2B based on Frankfurt with tracking solutions for logistics. This allow business to integrate a track and trace solution on their business. The company, located near the central train station of Frankfurt, has 4 products: CarSteps Track & Trace; CarSteps Enterprise; CarSteps Secure; CarSteps Connect. These

Marketing News

Popunders forbidden by Google Adsense, and popups no more than 3

Two days ago, Google Adsense, just clarified the policy in regards to pop-ups and pop-unders. These changes in policy come in a time where Google is preparing the launch of a Adblocker for Chrome that can block these ads. The update forbids Publishers that are using Adsense to use any

Marketing News

Soundcloud fires 40% of the staff

Soundcloud just fired 173 people of its 420 staff working force, according to The Drum. London and San Francisco offices were closed. Remaining offices are New York and the headquarter in Berlin. Alex Ljung said in a blog post that this was a cost reduction and a control of SoundCloud’

Marketing News

WeWork expands to Frankfurt in a premium location

The American company WeWork is opening a location in Frankfurt. WeWork provides shared workspaces for entrepreneurs, startups, freelancers, businesses and Frankfurt was chosen to be the next location, in a premium location in the city center. According to the website, prices for a private office starts from 1300 euros per

Marketing News

Say bye bye to Campaign Planner on Bing Ads

Bing Ads is retiring Campaign Planner in favor of Bing Keyword Planner, a similar product of Adwords Keyword Planner. According to Search Engine Land, the Campaign Planner should go offline in the end of July. The Campaign Planner was limited to Canadian, USA and UK markets. With the Keyword planner

Marketing News

AdWords Editor 12: What is new

A new version of Adwords Editor is available since 29 June. The new version of the Adwords Editor has now the same look and feel of other Google products and there are some updates: Custom Rules - A feature that allows you to define rules as a best practice. See

Marketing News

Small Businesses: Social Media is the most difficult part of the marketing

In Canada, a study conducted by Little Dragon Media, revealed that small business owners find social media community development to be the most difficult part of their digital marketing strategy. The study surveyed 500 Canadian small business owners with the question: “What part of your company’s digital marketing do

Marketing News

Google Native Ads now available for all publishers in Adsense

Google did the roll out yesterday Native Ads from Google AdExchange (Adx) for all the Adsense publishers. Now thousands of small publishers can implement the In-feed/In Article native ad units, called In-feed and In-article. Google Adsense also make available Matched content ads, but Matched content are only available for

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Prebid: header bidding from Appnexus has now more than 70 adapters

The header bidding from Appnexus has now more than 70 adapters, that includes ad networks and ad exchanges, including video (in stream and outstream) and native. Matt Jacobson, Product Manager at AppNexus, said here that he is excited with the growth of header bidding, specially with the new formats like

Marketing News

TRACKTICS, a tracker for footballers and football coaches

There is an app from a startup that promises to revolutionise the world of football. Based in Frankfurt, TRACKTICS was designed for footballers and football coaches and is a unique project for football tracking. TRACKTICS is a tracker and an app, designed to analyse the performance on a football field.

Marketing News

"Profanity and vulgar language are prohibited"in Reviews Google Schemas

Noticed first by Aaron Bradley, and reported on Search Engine Roundtable. Google has a new policy for the Reviews in Google Schemas: "Profanity and vulgar language are prohibited." Google doesn´t allow anymore the inclusion of reviews that contain vulgar or profane language.

Marketing News

Teads now on Business Insider

Teads has signed an exclusive multi-year contract with Business Insider. Teads says that this is a multi-market partnership that will help Business Insider inject outstream video advertising across platforms on desktop, mobile web and in-app. Through the partnership with Teads, Business Insider will have have now outstream ads shown to

Marketing News

Feature-phone crawling & indexing dropped out by Google

Google announced today that the feature-phone Googlebot was retired. Google will "not be using the feature-phone user-agents for crawling for search going forward. " Special sitemaps extensions for feature-phone. In the Webmaster Central Blog, John Mueller, Webmaster Trends Analyst, said that "most websites don't provide feature-phone-compatible

Marketing News

Smaato becomes the first Mobile Bidding Partner in AdX

Smaato will become the first Mobile Bidding Partner in AdX. The news was announced here this week by Smaato. This benefit for opening third-party exchanges into DFP’s Dynamic Allocation is to allow the DFP (Doubleclick for Publishers) ad server to communicate with outside ad exchanges and provide them with

Marketing News

Google Adsense with new user interface in the next weeks

Google is rolling out a new user interface (UI) in Google Adsense. In the next weeks, the publishers using Google to monetize their content like web pages, apps, videos, will have a navigation bar on the left, and a personalized homepage, similar to the old one, but with a new

Marketing News

comScore Signs TV Agreement with Cambridge Analytica

comScore (NASDAQ: SCOR) today announced an agreement with Cambridge Analytica, which will use comScore's television information as a component of TV campaign strategies for political and commercial advertising clients. With the new agreement, Cambridge Analytica will merge its behavioral psychology and data analytics platform with comScore's

Marketing News

SmartyAds launches The Core Bidder, online campaign management solution

This Fall SmartyAds releases new pret-a-porte solution for digital advertising The Core Bidder, which provides an extensive access to numerous publishing companies and media platforms using OpenRTB Protocol. The idea behind The Bidder is to offer an opportunity to buy the lots at the lowest cost determined utilizing optimization methods

Marketing News

New Simba Report Shows Google's Rising Impact in Schools

A growing number of students are doing their schoolwork on Chromebooks, and an increasing number of teachers are managing their work with free tools from Google, according to K-12 Classroom Technology Survey Report 2016, a new report from Simba Information. Chromebooks, which represented less than 2% of education market device

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'Uncover Studios' Launches as Podcast Network

TMPG, a promotional radio marketing agency, is launching its own podcasting division, Uncover Studios, to bring its unique perspective on podcasts to the public. Headquartered in New York, Uncover is a podcast network consisting of unique voices and key celebrity influencers. Uncover aims to produce, represent and integrate custom content

Marketing News

Study shows advertising is still an obstacle to raising kids without gender stereotypes

A new study from Harbinger and Ehm & Co has found younger generations of parents, who are trying to raise their children without imposing gender stereotypes, see marketers as key obstacles to their efforts. The study suggests that marketers risk a consumer backlash for ascribing gender to otherwise gender-neutral products

Marketing News

Shopgate Adds Attribution Analytics with AppsFlyer Integration to Optimize Effectiveness of Mobile App Marketing

Shopgate, Inc., the leading SaaS shopping app platform headquartered in Austin, has launched an integration with AppsFlyer, the global leader in mobile attribution and marketing analytics. Starting today, Shopgate merchants can access real-time reporting on app marketing campaigns, allowing retailers to maximize their ad ROI. The simple AppsFlyer plug-in provides