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Marketing News   -   Mar 16, 2018 Europe will start to regulate aggregators on e-commerce, app stores, and search engine

According to a report from Reuters, the European Commission is preparing a draft to regulate the practices of online companies like Apple, Google, eBay, Bing, and Amazon, due to their power in the online market. The regulation will impact e-commerce, app stores, and search engines. These online aggregators will need

by Luis Rijo
Marketing News   -   Mar 15, 2018 Spotify now available in Israel, Romania, South Africa and Vietnam

Spotify is available in more 4 countries since this week. The new countries are Israel, Romania, South Africa and Vietnam. “We’re really excited to bring Spotify to Israel, Romania, South Africa and Vietnam, connecting their rich music cultures with millions of artists and users across the world,” said Cecilia

by Luis Rijo
Marketing News   -   Mar 15, 2018 Adwords will start canceling accounts without spend on the last 15 months

Beginning March 26, 2018, once an AdWords account reaches 15 months without any spend, it will be canceled, Google announced this month. The reason is "to speed up the AdWords experience and help users stay within the manager account limits." After an account is canceled any unspent prepaid

by Luis Rijo
Marketing News   -   Mar 15, 2018 Jeff Galad joins Triton Digital as Publisher Development Manager in Canada

Triton Digital announced this week that Jeff Galad has joined as Publisher Development Manager. Galad, proficient in both English and French, will conduct sales, business development, and publisher relationship operations on behalf of Triton Digital in Toronto, Montreal, and other regions of Canada. According to Triton Digital, Galad brings an

by Luis Rijo
Marketing News   -   Mar 15, 2018 oneAudience integrated in Adobe Audience Manager

oneAudience today announced an integration with Adobe Audience Manager, part of Adobe Analytics Cloud. “The combined power of oneAudience and Adobe Audience Manager enables marketers to gain additional mobile insights by layering together their data and our mobile-first audiences,” said Ari Saposh, VP of Data at oneAudience. “Our mobile-first collection

by Luis Rijo
Marketing News   -   Mar 15, 2018 IAS has available in-app pre-bid segments for viewability, brand safety, and fraud-free since yesterday

Integral Ad Science (IAS) yesterday announced the availability of in-app pre-bid segments that allow programmatic buyers to target mobile in-app inventory that "is brand safe, fraud-free, and expected to meet a given viewability goal." According to IAS, the mobile in-app pre-bid segments allow traders to define the content

by Luis Rijo
Marketing News   -   Mar 15, 2018 Smart: Malgorzata Kmieciak appointed as country manager for Central and Eastern Europe

This month, Smart has appointed Malgorzata Kmieciak as Country Manager of its business and sales operations in Central and Eastern Europe (CEE). Kmieciak joins Smart from Adform, where she was Sales Manager. Prior to that, she was in a similar role at Google. Kmieciak has over 10 years of sales

by Luis Rijo
Marketing News   -   Mar 15, 2018 Bug affecting Doubleclick also affected Adwords

The bug that affected Doubleclick on Tuesday, mainly in Europe, also affected Adwords, Google confirmed today, after solving the issue: "the problem with AdWords should be resolved." According to Google the tags for tracking were loading slowly and some remarketing lists were not collecting data. Here the statement

by Luis Rijo
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