Marketing News

According to a report from Reuters, the European Commission is preparing a draft to regulate the practices of online companies like Apple, Google, eBay, Bing, and Amazon, due to their power in the online market. The regulation will impact e-commerce, app stores, and search engines. These online aggregators will need

Spotify is available in more 4 countries since this week. The new countries are Israel, Romania, South Africa and Vietnam. “We’re really excited to bring Spotify to Israel, Romania, South Africa and Vietnam, connecting their rich music cultures with millions of artists and users across the world,” said Cecilia

Beginning March 26, 2018, once an AdWords account reaches 15 months without any spend, it will be canceled, Google announced this month. The reason is "to speed up the AdWords experience and help users stay within the manager account limits." After an account is canceled any unspent prepaid

Triton Digital announced this week that Jeff Galad has joined as Publisher Development Manager. Galad, proficient in both English and French, will conduct sales, business development, and publisher relationship operations on behalf of Triton Digital in Toronto, Montreal, and other regions of Canada. According to Triton Digital, Galad brings an

oneAudience today announced an integration with Adobe Audience Manager, part of Adobe Analytics Cloud. “The combined power of oneAudience and Adobe Audience Manager enables marketers to gain additional mobile insights by layering together their data and our mobile-first audiences,” said Ari Saposh, VP of Data at oneAudience. “Our mobile-first collection

Integral Ad Science (IAS) yesterday announced the availability of in-app pre-bid segments that allow programmatic buyers to target mobile in-app inventory that "is brand safe, fraud-free, and expected to meet a given viewability goal." According to IAS, the mobile in-app pre-bid segments allow traders to define the content

This month, Smart has appointed Malgorzata Kmieciak as Country Manager of its business and sales operations in Central and Eastern Europe (CEE). Kmieciak joins Smart from Adform, where she was Sales Manager. Prior to that, she was in a similar role at Google. Kmieciak has over 10 years of sales

The bug that affected Doubleclick on Tuesday, mainly in Europe, also affected Adwords, Google confirmed today, after solving the issue: "the problem with AdWords should be resolved." According to Google the tags for tracking were loading slowly and some remarketing lists were not collecting data. Here the statement