Marketing News

Mobile Marketing Association Germany just announced the trends that their members see for 2018. Here are the mobile trends for 2018: Mobile together with OOH Andreas Knorr, Marketing Director, WallDecaux: Out-of-home (OOH) advertising will deliver results off the charts. "As the last true mass media Out-of-home doesn’t just

AppNexus and Adobe Advertising Cloud today announced that they will provide full fee transparency to advertisers using Adobe Advertising Cloud on the AppNexus marketplace. Advertisers buying inventory through AppNexus via Adobe Advertising Cloud will enjoy full visibility into fees at a site level, including a regular accounting of the portion

Amazon announced last week that Alexa Voice Service (AVS) built-in is now present in "over 50 products" and "dozens more were announced at CES 2018." Amazon also revealed that 30,000 skills were created since 2014. Alexa is now available on smart speakers, soundbars, thermostats, smartphones,

Eyeota just announced today that secured $12.5 million in Series B funding. Eyeota is an audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas. The new funding will be used to support product development and expand its team, said the company. Eyeota’

Today, Spotify launched a new multimedia format called Spotlight. Spotlight introduces visual layers to complement the listening experience for podcasts, audiobooks, news, and other audio content. Spotlight gives a deeper insight into artists, playlists, books, publishers and more by offering contextual visual elements, such as photos, video, and text, that

Kenneth I. Chenault, the CEO of American Express, has been appointed to the company’s board of directors, effective February 5, 2018, Facebook today announced. According to Facebook, Chenault has been Chairman and Chief Executive Officer of American Express Company since April 2001. Mr. Chenault joined American Express in 1981

SpotX yesterday announced a strategic partnership with fuboTV, the leading sports-first streaming TV service. Through a partnership SpotX is powering the programmatic monetization of fuboTV’s live, over-the-top (OTT) content - including more channels that carry sports in a base package than any similar service. The new integration is expected

Adults in South Korea will spend more than one-quarter of their daily media time on a smartphone this year, according to eMarketer’s latest time spent with media forecast. By the end of 2019, smartphone usage will account for more than 30% of total daily media time in South Korea.