Marketing News

Google announced today an investment of $30 billion dollars to improve the infrastructure, from data centers to subsea cables. Google is adding three new submarine cables and five new regions in the next 3 years. Google Cloud will open Netherlands and Montreal regions in the first quarter of 2018, followed

This week, IAB Technology Laboratory released OpenDirect 2.0. The version 2.0 is an update that "will expand functionality within this vital transactional specification for premium automated guaranteed buying and selling," says IAB. This specification completes the OpenMedia specification stack by facilitating non-real-time bidding transactions. Available for

RTL Group fully acquired United Screens, a multi-platform network (MPN) in the Nordic countries. The transaction was closed on 2 January 2018. RTL Group plans to invest SEK 25 million (€2.6 million) to fund the company’s growth plan across the Nordic region. United Screens was acquired for "

More than half of marketers are missing opportunity to boost brand effectiveness by 57% by not getting their multichannel campaigns right, says Kantar Millward Brown. Kantar Millward Brown released today a new AdReaction study that examines the global state of multichannel advertising campaigns. AdReaction study found that while the benefits

Since around 1 week ago, merchants can upload videos to Google My Business. The update was announced by Google 3 days ago. Google My Business supports videos up to 30 seconds in length. According to Allyson, Community Manager at Google, "videos will appear in the overview tab of the

Tamedia announced today an agreement with AXA Winterthur to join "forces, combining the capabilities of AXA Winterthur in the field of insurance, mobility, and financing and Tamedia’s know-how in classifieds and its market coverage." The partnership, reported by the German press, includes the website autoricardo.ch in

On January 10, Rubicon Project updated again the terms & conditions on the website. In September, the new terms & conditions introduced a new nondisclosure agreement, including pricing. From 7 confidential words in the previous terms, Rubicon has now 30 confidential works on the terms. "Confidential Information includes business

Google Adsense rollout this week more experiment types and "a better understanding of how they impact earnings and users with some new updates." With the new experiment, Adsense publishers are now able to "know how the settings you experiment with impact your user experience." Publishers "