Marketing News

Dentsu announced last month the acquisition of 100% stake in David Wood Associates, DWA, with head office in San Francisco. DWA is a global B2B digital marketing agency. The deal is the latest addition to Dentsu Aegis Network's B2B capability, following the acquisition of gyro last year and

Voice Search via Personal Assistants will be one of the main topics in 2018, with big internet companies fighting to each other with Alexa, Google Assistant, and Siri, and probably medium size companies will also launch their own voice assistants. Why are these news important for online marketing? Voice Search

The British Channel 4, is launching a digital ad sales house and just won BT Sport’s Digital Inventory in a direct hit to Google, who had previously been held the advertising. Google is seen less as a frenemy on the industry, but as a direct competitor, because of Youtube.

ProSiebenSat.1 Media SE announced last week the acquisition of the e-commerce marketer Kairion from Cocomore AG, "to strengthen its activities in the ad-tech sector." In a press release, ProSiebenSat.1 says that Kairion aggregates the advertising environments and data of over 80 online shops, an activity known

Spotify confidentially filed IPO documents with the SEC at the end of December, Axios reported this month. Spotify is pursuing a direct listing instead of a traditional float and tech companies are watching. According to WSJ, in a direct listing, a company transfers its shares to an exchange without raising

Music and Entertainment are the topics with more shares on Facebook. According to Buzzsumo, the most shared post on Facebook was Despacito. Here the top 4: Despacito - Luis Fonsi Shape of You - Ed Sheeran Linkin Park singer commits suicide by hanging Quiz: Only 1 in 50 people can

Having a Smart Speaker at home that is limited to one family member was an issue identified and fixed first by Google in April 2017. Since October, last year, Amazon announced customized voice detection also on Alexa. For Amazon, this was a catching-up game with Google, and since October the

Amazon is in talks with Procter & Gamble, with Clorox, and others, to have ads on Alexa, CNBC [https://www.cnbc.com/2018/01/02/amazon-alexa-is-opening-up-to-more-sponsored-product-ads.html] reported this week. For now, it is just a discussion about options and sponsorship opportunities.