Marketing News

Google is moving the certifications from Google Partners into Academy for Ads, and "with this transition, Google Partners public profile pages will no longer be accessible." Academy for Ads is now the exclusive home for Google Partners learning courses, exams, and certifications. All exams and personalized certificates available

Founder Pete Cashmore is staying after Mashable being sold for less than 50 million dollars, but 50 workers are being laid off on Mashable, after the fire selling reported today by Recode. Recode published today that "Ziff Davis, a digital media subsidiary of tech company J2, is buying Mashable

Marketo today announced that it has appointed Jill Rowley as Chief Growth Advisor to evangelize on behalf of the Marketing Nation and expand the company's digital sales transformation. Rowley, a social selling evangelist, keynote speaker, and strategic business advisor, will report into Marketo Chief Executive Officer Steve Lucas.

To leap ahead of an ever-evolving media landscape, Peter Mayer has added former Facebook Creative Shop Global Lead of Creative Partnerships Desmond LaVelle as Vice President, Executive Creative Director. LaVelle brings more than two decades of national & international brand experience, award-winning creative excellence and thought leadership to Louisiana'

JCDecaux announced today that it is completing the installation of 150 digital animated screens in Chicago. The new digital network of 86-inch LCD screens with 4K resolution includes 118 digital City Information Panels, as well as 32 digital screens on Rapid Transit Bus Shelters, providing unique access to the City

Registration is now open for Content Marketing World Conference and Expo 2018. There will be more than 3,500 attendees from over 60 countries for the eighth year of Content Marketing World in Cleveland, Ohio September 4-7, 2018 at the Huntington Convention Center of Cleveland. On Content Marketing World Conference

Facebook added that data from children would not be used for ad profiles.

GroupM revealed today ad growth predictions for 2018 and Digital investment growth is expected at 11.5% in 2017 and 11.3% next year; its share will increase from 34.1% this year to 36.4% in 2018. Excluding China, digital's growth is moderated a bit: 10.6%