Marketing News

This Fall SmartyAds releases new pret-a-porte solution for digital advertising The Core Bidder, which provides an extensive access to numerous publishing companies and media platforms using OpenRTB Protocol. The idea behind The Bidder is to offer an opportunity to buy the lots at the lowest cost determined utilizing optimization methods

A growing number of students are doing their schoolwork on Chromebooks, and an increasing number of teachers are managing their work with free tools from Google, according to K-12 Classroom Technology Survey Report 2016, a new report from Simba Information. Chromebooks, which represented less than 2% of education market device

TMPG, a promotional radio marketing agency, is launching its own podcasting division, Uncover Studios, to bring its unique perspective on podcasts to the public. Headquartered in New York, Uncover is a podcast network consisting of unique voices and key celebrity influencers. Uncover aims to produce, represent and integrate custom content

A new study from Harbinger and Ehm & Co has found younger generations of parents, who are trying to raise their children without imposing gender stereotypes, see marketers as key obstacles to their efforts. The study suggests that marketers risk a consumer backlash for ascribing gender to otherwise gender-neutral products

Shopgate, Inc., the leading SaaS shopping app platform headquartered in Austin, has launched an integration with AppsFlyer, the global leader in mobile attribution and marketing analytics. Starting today, Shopgate merchants can access real-time reporting on app marketing campaigns, allowing retailers to maximize their ad ROI. The simple AppsFlyer plug-in provides

Celtra, the leading creative technology platform for video and display advertising, today announced that the company has been named a finalist under the Ad or Marketing Tech Platform category in the Effective Mobile Marketing People's Choice Awards. In addition, Celtra's Chief Revenue Officer, Jonathan Milne, has

Apsalar, the Mobile ROI platform that helps mobile-first marketers drive extraordinary growth, and Thomvest Ventures, a Silicon Valley-based venture capital firm, released the results of a global survey of enterprise mobile app marketers, focused on how these business leaders are investing their marketing dollars. The survey, conducted in July/August

comScore, Inc. (NASDAQ: SCOR) today announced that Dan Hess has joined comScore as Head of Digital Audience and Advertising Products. Hess was one of comScore's earliest employees through the company's first six years, leading corporate marketing and building multiple commercial teams including its retail, travel, automotive