Marketing News

This one-hour webinar will include Ooyala’s top tips for attracting viewers, keeping them engaged and earning more with AVOD. The discussion will be led by Sergio Santos, Strategic Media Consultant and industry expert for Ooyala. The webinar will happen on 5th October, 7pm Frankfurt, 6pm London, 4am Sydney, 1am

ielsen today announced Digital Content Ratings is available in full syndication for clients beginning September 30th. Nielsen's Digital Content Ratings – a core component of Nielsen's Total Audience Measurement framework – provides daily measurement of audiences across digital content types including video and text, with metrics fully comparable

Twitter rolled out yesterday a new feature. Now any user can curate content on Twitter with Moments. The option doesn't appear on the normal Twitter dashboard. To create a moment, users need to click on their profile, then click in Moments, and then there is a button to

CafeMedia today announced the acquisition of AdThrive, a leading lifestyle digital publishing and ad monetization network covering food, home, parenting, and DIY. The companies' combined traffic is expected to exceed 73 million unduplicated monthly unique visitors on comScore[i] along with 290 million social media fans across platforms. The

Today, Nielsen announced that as part of its ongoing effort to advance television measurement, it will expand the use of its Portable People Meter™ (PPM) technology to provide direct persons measurement for Local TV ratings. The addition of PPM panelists to Local TV service will effectively double the sample size

According to The Verge, Apple is joining the search ads business in October, with search ads on Apple Store being rolled out on 5 October, but for now, only in USA. Philip Schiller, senior vice president of worldwide marketing at Apple, said that Apple "thought about how to carefully

Yieldify - the conversion optimisation innovators - today announced their technology is now available through Google Tag Manager, making it even simpler to integrate with Yieldify. Prospective customers can now install Yieldify's tag with ease as a supported tag template in Google Tag Manager. This not only ensures

Lithium Technologies today announced Lithium Reach and Lithium Response have full support for Twitter's newly expanded Tweet lengths. Already being used by Lithium customers, brands can immediately take advantage of the extra text and engage with their followers without photos, videos, GIF links and quoted Tweets counting towards