Marketing News

On Google, the plan with the launch of AMP is not only to improve the experience of the users when they are searching on mobile phone. According to Search Engine Land, Adam Greenberg, head of Global Product Partnerships at Google, "said during the question and answer time that AMP

Circa, the fastest growing mobile‐friendly, video‐driven news and entertainment brand, announced Wednesday the launch of its Circa 360 initiative that will showcase compelling news and entertainment content shot entirely in virtual reality (VR) while offering advertisers unique 360-degree and branded commercials targeting coveted millennial audiences. Circa is partnering

AppNexus, the world's leading independent advertising technology company, today announced the availability of LinkedIn display inventory through the AppNexus platform. With the announcement, advertisers can now target LinkedIn's premium audience of more than 450 million professionals through AppNexus' open and private auction buying options. The

AppNexus, the world's leading independent advertising technology company, today announced that it closed a $31 million strategic investment round with new and existing strategic partners. The round includes a $10 million investment from News Corp, the global, diversified media and information services company. As part of the partnership

For the new school year, the Bing Search just brought some news. When searching for constellations, Bing users will be able to see a new interactive constellation viewer. The interesting part is that Bing uses "location identification technology to show which stars and constellations are above or below the

SendGrid, the leading delivery platform for customer communication that drives engagement and growth, today announced the findings of its first Global Email Benchmark Report. SendGrid collected data from over 30 billion emails to measure and publish email-related metrics to be used as benchmarks for email senders globally and across 10

Twitter announced this week that the Twitter Publisher Network just change name to Twitter Audience Platform. The TAP (Twitter Audience Platform) is a combination between targeting signals coming from Twitter (interest/username/keywords) and the inventory on Mopub, an ad network specialized on App Environment. With TAP, advertisers can reach

Verve, the leading location-based mobile advertising company, today released new research on Millennials and Generation Z, two groups of young mobile experts that Verve now terms Mobile Prodigies. Highlighting how deeply these younger consumers value their mobile devices and how quickly new mobile technology and apps are becoming an integrated