AppNexus, the world’s leading independent advertising technology company, today announced that it closed a $31 million strategic investment round with new and existing strategic partners. The round includes a $10 million investment from News Corp, the global, diversified media and information services company. As part of the partnership with News Corp, AppNexus’ full suite of technology products are being made available to News Corp’s businesses, several of which already employ the AppNexus SSP and Yieldex Analytics, including Dow Jones, News UK, and News Corp Australia.
“We’re deeply honored to partner with one of the world’s great media and information services companies,” said Michael Rubenstein, President of AppNexus. “Today’s announcement signals our joint commitment to innovation over the long term. As News Corp accelerates its digital expansion, AppNexus will provide leading-edge technology.”
“As we grow digitally and globally, News Corp continues to form strategic partnerships with leading technology companies like AppNexus,” said David Brinker, Senior Vice President, Head of Business & Corporate Development at News Corp. “As individual businesses in our company started adopting AppNexus products into their technology stack, we gained further appreciation for their services. We are pleased to invest in AppNexus as we continue our partnership across our news, real estate and technology assets.”
Today’s announcement also augments AppNexus’ existing relationship with Unruly, a video advertising technology company that News Corp acquired in September 2015. Under that partnership, buyers and sellers of quality outstream inventory enjoy both the reach of AppNexus’ video buying platform and the quality and scale of Unruly’s viewable video SSP, UnrulyX, where 70% of views are delivered across comScore 500 sites. Unruly and AppNexus will also look to grow the market for vertical video formats.