Marketing News

Mediamath and OpenX announced yesterday, in a study, that header bidding is allowing buyers to identify more valuable users. The fact that more publishers are adopting header bidding tecnology is allowing DSPs like Mediamath to identify more users via programmatic. The incremental reach allows advertisers to identify more new users

LinkedIn announced today that is launching conversion tracking: "a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases, and other specific results you’re getting from your Sponsored Content and Text Ads campaigns." This will answer

Today Clutch published a report announcing the leading full-service digital agencies in Canada and the United Kingdom. The companies in each category were evaluated on their market presence, ability to deliver, and past experience. The leading digital agencies in Canada are: Lift Interactive Inc., Momentum Design Lab, Forge and Smith,

Marketers will learn how to align their Marketing and Sales teams with a simple set of tools and techniques in a live, one-hour webinar, 'Aligning Marketing and Sales,' on Thursday, September 15, 2016 at 12pm CT. According to Aberdeen Group, companies with strong Marketing and Sales alignment achieve

Wild Turkey® today unveiled its first television commercial directed by and starring Academy Award®-winning actor Matthew McConaughey. The commercial, which marks McConaughey's directorial debut, is part of the iconic bourbon's new global marketing campaign titled "It'll Find You," created in partnership

Namely, an HR technology innovator, enlisted its most passionate customers to aid in driving more than $1.8 million in sales in one year using Influitive's advocate marketing platform, which delivered a 65x return on investment. Namely launched its Backstage Pass advocate community in August of 2015. The

Engaged Nation recently announced the 5.0 version release of its digital suite of interactive products, the patent-pending webCREDIT R.E.A.C.H (Revenue-generating, Engagement, Activation, Conversion Hub) platform. This enhanced system is the first to utilize gameology science to provide gaming companies with a new way to engage

Digilant, a leading global programmatic media company that partners with brands and agencies to provide customized programmatic advertising solutions, today announced that its Global CEO,  Alan Osetek, will speak on a panel at the iMedia Brand Summit in Coronado, California, next week. Osetek will discuss how programmatic has evolved, the