Marketing News

Google introduces self-serve linking of Analytics 360 properties and Search Ads 360

Advertisers using Analytics 360 can now self-serve link Search Ads 360, Google today announced. The linkage imports Search Ads 360 campaign data to Analytics 360. The fact that is self-serve enables advertisers to manage and create the links from the Analytics 360 Admin section. GA auto-tagging of the destination URLs

Marketing News

Bing search integrated on SwiftKey for Android

Bing search integrated on SwifBing search this week was integrated on SwiftKey for Android. Bing says that with search built right into the keyboard, users have a faster, easier experience browsing the web. In a few taps, SwiftKey users have access to Bing search results that they can easily screenshot,

Marketing News

Mobile advertising breaks $1 Billion in Australia

Advertising revenue in Australia just hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. The data which was drawn from the Online Advertising Expenditure Report released last month by IAB/PwC also confirmed the industry maintained stable quarter-on-quarter growth of 1.6% from the

Marketing News

Guide to Location Marketing

On Open RTB and on ad network platforms like facebook, Taboola, and Google Ads, advertisers can target users by geolocation. Ad tech companies are using third-party companies like Digital Envoy to identify in real time users' location. The main sources to identify a user location are the IP addresses

Marketing News

app-ads.txt (ads.txt for apps) released in beta

IAB Tech Lab this week released app-ads.txt specification, in beta, the app guidance that can increase the pool of authorized digital advertising inventory while reducing fraud. “Expanding ads.txt to mobile app inventory is a great move forward for the industry. It promises to increase transparency in the apps

Audio

Anchor Sponsorships is the Adsense for podcasts

Anchor last week launched Anchor Sponsorships for iOS, Android, and iPad. Anchor Sponsorships connects podcasters with brands that want to sponsor them, guides them through easy creation of custom ads, and facilitates payments when their podcast is heard. Anchor Sponsorships is open to all podcasters and sponsors of all sizes,

Marketing News

Pixalate adds 12 new MRC accredited metric areas

Pixalate last week announced it has received accreditation from the Media Rating Council (MRC) for Sophisticated Invalid Traffic ("SIVT") detection and filtration for Connected TV/over-the-top (OTT) video ad impressions (an industry-first), as well as mobile in-app video and display ad impressions, and desktop and mobile web video

Marketing News

How Canadians use voice search with Siri, Alexa, and Google?

Mindshare Canada, the global media agency that is part of WPP, has released a new report about voice search in Canada. Mindshare says voice search has more questions than answers. The report from Mindshare suggest that Canadians are only scratching the surface of the voice search capabilities – and holding back

Marketing News

Google Home Hub now on sale on Sephora

Google began a partnership with Sephora at the beginning of the month, making Google Home Hub available in 10 Sephora Flagship stores in the US. Sephora, on their side, have tutorials that help users to ace their look, hands-free, with help from Sephora. Google says that over 81 million how-to

Marketing News

Quora launches a new ad format: Promoted Answers

Advertisers can now promote answers on Quora via Quora Ads. This week Quora announced the launch of Promoted Answers, a new ad format that allows anyone with a Quora Ads account to extend the reach of their answers on Quora. Promoted Answers have the same targeting options that are available

Marketing News

Quora Ads now integrated with Attribution

Quora this month announced a partnership with Attribution. The integration of Quora Ads in Attribution enables advertisers on Quora to link their ads account to view their performance alongside their other paid channels, such as LinkedIn, Facebook, and AdWords. Attribution focuses on delivering real-time updates to marketers who are managing

Marketing News

Meet the Samsung 860 QVO SSD, with up to 4TB storage

Samsung Electronics this week unveiled its new SSD lineup — the Samsung 860 QVO SSD — featuring up to four terabytes (TB) of storage capacity. Samsung 860 QVO SSD was built on the company’s high-density 4-bit multi-level cell (MLC) NAND flash architecture, the 860 QVO makes terabyte capacities more accessible to

Marketing News

Powtoon integrated on YouTube Creative Directory

Powtoon is partnering with YouTube on its recently launched Creative Directory. Powtoon is offering video templates for content, including explainer videos, marketing videos, and presentation videos. The templates are specifically optimized for YouTube video ads. Powtoon says each of the templates have been created with YouTube's best practices

Marketing News

Horizon Media now using the Digital Content Ratings data from Nielsen

Horizon Media is now using the Digital Content Ratings data from Nielsen. Horizon Media uses Digital Content Ratings data as part of the proprietary media planning and activation tool, Cadence. Nielsen says that with this agreement, Horizon clients will have access to an independent view of how audiences engage with

Marketing News

Astro selects Telaria as a preferred video platform partner

Telaria this month announced it has been selected as the preferred Video Management Platform (VMP) by Astro, Malaysia’s leading TV, OTT, and digital video content provider. Telaria says this partnership means that for the first time live TV inventory will be available programmatically in Malaysia through Astro GO apps

Marketing News

AdSense: Google with delays on payments to publishers

Google yesterday confirmed that AdSense payouts are temporarily delayed. Google normally pays 21 days after the month, but yesterday, many publishers were complaining that the payment was not issued. Here the Google's statement: Since 22 November, you may be experiencing a delay with your AdSense payments for the

Marketing News

Chrome 71 will have warnings on pages with insufficient mobile subscription info

Starting from Chrome 71 (December 2018), Google Chrome will show a warning before pages with insufficient mobile subscription information. Google says this will enable users to make informed decisions when signing up to mobile-based subscription services. On Chrome, users will be offered the choice to proceed to the page or

Marketing News

Google Calendars: SMS notifications to be removed in January

Google last week announced that starting on January 7, 2019, SMS notifications from Google Calendar will no longer be available. Google suggests using in-app notifications instead of SMS notifications. In-app notifications on Google Calendar are available via Google Calendar app for Android or iOS, or via a web browser that

Marketing News

Tremor Video DSP expands TV retargeting with Alphonso

Tremor Video DSP this month announced the expansion of its TV retargeting solutions through a renewed partnership with Alphonso, a TV data company with the industry’s largest TV viewership footprint. Tremor says this partnership includes the first TV retargeting solution utilizing deterministic TV viewership data to launch in Canada.

Marketing News

Google recommends Similar Audiences for the Black Friday

Google recommends target Similar Audiences on promotional days like Black Fridays. Google says that advertisers will reach more potential customers who share the interests of your existing customers. In DV360, advertisers can target the following Similar Audiences: * More similarity (default): will prioritize targeting the most similar additional audiences. * Balanced: is

Marketing News

Finastra opens a new office in Bucharest

Finastra announced this week a new office in Bucharest, Romania. The site, which hosts over 550 employees and contractors, is located in the brand new Orhideea Towers in the business district of Bucharest. Finastra says the move offers more space for the Finastra team to grow as the company strengthens

Marketing News

RhythmOne integrates Pixalate to detect invalid traffic in OTT

RhythmOne this week announced that it has formed a partnership with Pixalate, regarding its newly Media Ratings Council, Inc. (MRC) accredited over-the-top (OTT) invalid traffic (IVT) detection and filtration solution. RhythmOne’s says the planned integration of Pixalate’s solution into its unified programmatic platform offers an added layer of

Marketing News

Google's Associate Cloud Engineer certification is now available in German

Google this week made available the Associate Cloud Engineer certification in German, in addition to the 5 already existing languages: English, Japanese, Spanish, Portuguese, French. The registration fee for German language exam is $94 USD, until Dec 31, 2018, and starting Jan 1, will be $125 USD. Associate Cloud Engineer

Marketing News

AppNexus using Anodot to identify business incidents

Anodot last week announced that AppNexus, a Xandr company, is leveraging Anodot's Autonomous Analytics platform to detect and resolve business incidents in real-time, alerting customer-facing teams of problems that impact customers' revenue-generating ads. "AppNexus is a company that proactively addresses issues, regardless of who or what

Marketing News

MightyHive opens new office in Stockholm

MightyHive is opening of a new office in Stockholm, its second European office within a year of opening its first European office in London, the company headquartered in the US announced this month. MightyHive says the Stockholm location will allow the company to extend the sales and service of its