Marketing News

AdSecure this month announced the addition of native ad protection. AdSecure says native ads pose a challenge on the post click, throughout the redirection chain. According to AdSecure, the risk of attacks via native ads increases when factoring in the use of programmatic campaigns into the mix. The loss of

DoubleVerify last week announced that it has been certified for Facebook’s Brand Safety capability within the Facebook Marketing Partners (FMP) program. DoubleVerify says the certification will expand and deepen DV’s brand safety protection across Facebook’s in-stream video inventory, Instant Articles and Audience Network. DV clients now benefit

Sensor Tower last week announced that TikTok, the short-form video social networking app Beijing’s Bytedance, was the first most installed app on iOS during the year 2018. This is based on Sensor Tower’s Store Intelligence estimates: TikTok added 75 million new users worldwide across the App Store and

OpenX today announced it will become the first major exchange to move all on-premises workloads fully into the cloud and become truly serverless. OpenX has chosen Google Cloud Platform (GCP) in a five-year technology collaboration that started last year. OpenX expects to complete the deployment to Google Cloud Platform (GCP)

The Media Rating Council (MRC) has voted in favor of granting continued accreditation of MRI’s national syndicated measurement service, GfK announced. “We congratulate MRI on once again earning MRC accreditation,” said George W. Ivie, CEO and Executive Director of the MRC. “Since it was first accredited in 1998, MRI

Amazon Scout is an autonomous delivery device (in the picture), a delivery bot, and since yesterday a total of 6 Amazon Scouts are delivering packages in Snohomish County, Washington, United States. Sean Scott, vice president of Amazon Scout, wrote that the Amazon Scouts were designed to safely get packages to

LinkedIn today announced interest targeting in Campaign Manager. Interest targeting will be available to all advertisers over the next week. Interest targeting lets advertisers reach members with relevant ads that match their professional interests — based on the content they share and engage on LinkedIn. Interest targeting has more than 200

Amazon last week introduced a new set of metrics, called new-to-brand. New-to-brand metrics determine whether an ad-attributed purchase was made by an existing customer or one buying a brand’s product on Amazon for the first time over the prior year. Amazon says that advertisers receive campaign performance metrics such