Marketing News

Dentsu this week acquired Digital Evolution Group, a digital marketing agency in the United States, headquartered in Overland Park, Kansas, with additional offices in Denver, Pittsburgh, and Des Moines. Digital Evolution Group (DEG) was established in 1999. DEG is a data-driven marketing, commerce, and collaboration solutions agency. According to Dentsu,

Google this month released the feature that allows publishers to set target CPMs on open auction to buyers, advertisers, or brands. This means that publishers can have multiple floor prices on individual queries, either higher or lower than the target CPM that a publisher provides, but across multiple queries, the

Bing announced this week that starting in March, the dimensions (columns) showing Impression share lost to ad relevance, Impression share lost to expected CTR and Impression share lost to bid will be removed from Share of Voice reports. Nahva Tecklu, Program Manager at Bing Ads, wrote that these columns in

Google is now doing mobile-first indexing for over half of the pages in search results. With mobile-first indexing, Google crawls the web pages from websites with the smartphone Googlebot instead of the desktop Googlebot. John Mueller, Webmaster Trends Analyst at Google, wrote that in general, Google move sites to mobile-first

Google this month launched the beta of a Site Kit (plugin) for WordPress. Site Kit by Google is a free and open-source plugin that will bring together insights from Google products for WordPress sites. Site Kit by Google integrates Search Console, Analytics, Adsense, and Page Speed Insights. Mariya Moeva, Product

GroupM this week updated its 2018 and 2019 advertising investment forecasts in Ireland, and slightly downgraded 2018 growth expectations from -0.4% to -0.8%. GroupM says 2019 growth is back into positive territory however with a forecast of 0.7%. Growth categories include Retail, Finance, and FMCG whilst Motors

Cloudflare this week announced the addition of ten new data centers across the United States, Bahrain, Russia, Vietnam, Pakistan and France (Réunion). Cloudflare has now a global network with 165 cities, and 46 were added this year. Cloudflare recent expansion took place in the USA (Charlotte - North Carolina, and

DeepL this month launched two new languages: Russian and Portuguese. DeepL says Portuguese translation handles the nuances of the Portuguese language, with a wide vocabulary encompassing Brazilian and European Portuguese. Russian is the first DeepL language to use a non-Latin script. According to DeepL, the results are beyond anything yet