Marketing News

Petco today announced it has selected Anomaly as its creative agency partner. The New York-based Anomaly was selected through a review process initiated in Fall 2018 and managed by MediaLink. "The Anomaly team has demonstrated tremendous passion for our brand, a deep understanding of our consumer, and the strategic

OpenX is laying off around 100 employees, the company confirmed to WSJ last Tuesday. OpenX is consolidating its engineering hubs into Pasadena, California, and Krakow, Poland. The office in Santa Clara, California will close. According to AdExchanger, it will also sunset its ad server by the end of the year.

Placed this month launched a new interface for attribution reporting. Placed says the effort represents months of collaboration between Placed and its partners to provide a better view into the role of foot traffic in advertising campaigns. “We believe that self-service and the accelerated adoption of location-based attribution go hand

Google this week announced that millions of ratings and reviews were deleted from Google Play. Fei Ye, Software Engineer and Kazushi Nagayama, Ninja Spamologist, at Google, says that thousands of bad apps were also identified due to suspicious reviews and rating activities on them. Google can take action on the

SmartZip's Pre-Mover Scores are now integrated within Contactually CRM.  SmartZip Analytics says the integration enables agents to pinpoint which contacts within their sphere and/or leads database may turn into listings in the near future. This helps agents prioritize their prospecting efforts while reducing the number of systems

Oath yesterday announced that Verizon Media Group will replace the Oath brand, beginning January 8, 2019. Guru Gowrappan, CEO of Oath, now Verizon Media Group, wrote that this change represents a strong alignment as a core pillar of Verizon's business. Oath was launched on June 13, 2017. Oath

Newell Brands has selected WPP as its communications partner for its portfolio of brands globally following a review of some of its agency relationships, WPP announced yesterday. WPP says will launch a Team Newell, in January, helping the client to leverage its scale and bring a new focus to developing

Users without Google accounts will be able to view, comment, suggest edits to, and edit Google Docs, Sheets, and Slides files. This is still part of a beta program and is available to all G Suite editions, but for now only on Google's invitation. G Suite admins can