Marketing News

The Trade Desk yesterday announced that Index Exchange’s marketplace has seen a significant lift in user coverage, or match rates, after adopting the unified ID solution. According to TTD, Index Exchange has seen match rates reach 99 percent, resulting in better audience reach for advertisers and more yield for

ChurnZero yesterday announced that it has joined HubSpot as a Connect Beta Integrator. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program. ChurnZero is a real-time Customer Success platform that helps subscription businesses fight customer churn, expand

DIVAN.TV this month launched an app on Roku TV and on Amazon Fire TV. DIVAN.TV is a global over-the-top (OTT) video streaming service with a content library of 200 channels and 50,000 movies, mainly in Ukrainian. DIVAN.TV is headquartered in Kiev, in Ukrain. DIVAN.TV has

Comscore today announced a groupwide agreement with The E.W. Scripps Company, one of the nation's largest independent TV station owners in the US. Comscore expanded its local market television measurement partnership across all Scripps television markets and stations. As part of this agreement, Scripps will also leverage

Attribution yesterday announced that has joined HubSpot as a Connect Beta Integrator. Connect Beta Integrators in HubSpot are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program. “Our customers want a complete understanding of how their marketing dollars are contributing to

Infinity Tracking yesterday announced the launch of its Conversation Analytics suite in the UK. Infinity clients, using Conversation Analytics, are able to analyze the speech on every call they receive, and efficiently enable companies to act on these insights at scale. This allows companies to identify calls where payments were

The CFO of Google today announced an additional investment of over $1 billion in capital improvements to establish a new campus in New York, called Google Hudson Square. Earlier this year, Google announced the purchase of the Manhattan Chelsea Market ($2.4 billion) and shared plans to lease additional space

Dentsu today announced the acquisition of Videobeat. Is not a full acquisition, but Dentsu Aegis Network will own 70% of the shares. Videobeat is a media and content agency headquartered in Hamburg, Germany, and led by Christoph Gaschler (CEO). In addition to the Hamburg headquarters, the agency has offices in