Marketing News

Adform this month decided to postpone the IPO and has withdrawn its application to Nasdaq Copenhagen to have its shares admitted to trading and official listing on Nasdaq Copenhagen. Adform said it has postponed the Initial Public Offering on Nasdaq Copenhagen "due to the continued uncertainty and volatility in

DoubleVerify is now able to measure brand safety on campaigns running on YouTube. DoubleVerify says Brand Safety and Suitability controls give advertisers access to DV monitoring against 11 categories that can severely challenge brand safety, such as violence, hate speech, and pornography. “We are excited to enter a new phase

iSpot this week announced that is now able to causal impact of TV to conversion events like at Point-of-Sale (POS), from call centers, in Customer Relationship Management (CRM) data, and location services. iSpot present an example of a retailer for high-end jewelry running a national TV ad campaign with a

Cetera Technology last month launched a news content curation in the Middle East and North Africa (MENA). Limelines was officially launched to the public on November 27, 2018. Cetera Technology is a Beirut-based digital startup, in Lebanon, curating content from RSS feeds into web, and app environments - iOS and

SAP this month announced free access for SAP partners to SAP Cloud Platform, offering testing, demonstration, and development licensing services. SAP says the open platform as a service (PaaS) acts as a single framework for SAP partners to build and extend on existing SAP solutions. Current SAP partners can renew

Criteo this week released the Digital Lists and Infinite Aisles: Putting CPG & Ecommerce on the Same Shelf report, that contains findings on Criteo's Sponsored Products CPG (Consumer Packaged Goods). Criteo found out that free return shipping and discounts available are the main factors to influence online purchases.

Lisa Utzschneider will join Integral Ad Science (IAS) as CEO and member of its board of directors, effective January 7, 2019, the company announced today. Current CEO Scott Knoll will move into an advisory role. Lisa Utzschneider has over 20 years of experience and most recently served as Chief Revenue

Triton this week announced the integration of the Operative.One® Ad Management Platform from Operative, with Tap Advertising Server. Triton says this will optimize and streamline the order management process for audio publishers. Publishers using Tap ad server can now manage their advertising orders more efficiently and with enhanced omnichannel