Marketing News

Samsung Electronics today announced the launch of the new Notebook 9 Pen, a premium 2-in-1 PC with a built-in S Pen. The upgraded Notebook 9 Pen will be available in Korea from December 14 and will expand to USA, China, Brazil, and Hong Kong starting in early 2019. Notebook 9

Google this week announced the Google+ APIs will be shut down in the next 90 days, following the discover of bugs and data breaches that affect up to 500k users. David Thacker, VP, Product Management, G Suite at Google, annouced the decision to accelerate sunsetting consumer Google+, bringing it forward

GroupM yesterday named Tim Castree as North America new CEO. GroupM says Castree will be charged with further improving the competitiveness of the business and delivery to clients in the US and Canada. GroupM’s agencies include Mindshare, MediaCom, Wavemaker, Essence, m/Six and Xaxis. Tim Castree is now reporting

IAB Tech Lab yesterday announced that the OM SDK is having a "tremendous support by measurement companies, global ad platforms, and major app publishers." IAB Technology Laboratory’s Open Measurement Software Development Kit (OM SDK) is now reaching  2 billion devices, on iOS, Android and other platforms, worldwide.

Google this week introduced new tools to index live streams and to help more people to discover live streams in Google Search and in Google Assistant. To index live streams, Google is using structured data. When a video is live, publishers can let Google know about the live streams through

Google this month announced the removal of two apps from the Play Store due to an investigation that discovered evidence of app install attribution abuse. This is the first time Google is removing apps from the Play Store due to ad fraud schemes. Dave Kleidermacher, VP, Head of Security &

GroupM today announced that Himanshu Shekhar will be taking over from Ed Thesiger as CEO GroupM Indonesia effective 1st Jan 2019. Thesiger, CEO GroupM Indonesia will be relocating to the UK at the end of March 2019 to set up his own consulting business. Shekhar has been based in Indonesia

HubSpot announced today the launch of HubSpot Ventures, a $30 million fund to invest in startups that are not just "growing bigger, but growing better." HubSpot says that will seek out "companies that take the long-view on success by putting their customers first, investing in an inclusive