Marketing News

KPMG today announced it has formed an alliance with Aprimo. Aprimo's platform supports a target operating model that gives organizations better control over everything from ideation to execution. KPMG will help clients leverage Aprimo's technology across its marketing transformation offerings. KPMG says these combined solutions can

Amazon Web Services this week announced the opening of the AWS Europe (Stockholm) Region. With this launch, AWS now provides 60 Availability Zones across 20 infrastructure regions globally, with another 12 Availability Zones and four regions in Bahrain, Hong Kong SAR, Italy, and South Africa all coming online by the

SwiftKey last month introduced a feature that makes it easy and quick to share anything from the web, now that Bing is integrated. The feature was introduced in SwiftKey for Android and in a few taps, users have access to search results that they can then easily screenshot, crop and

Podcasting provider Blubrry this month updated its podcast statistics offering to include hourly downloads reporting and additional regional reporting. Blubrry users are now able to see how many downloads they are receiving within the first hour of episode release, hour-to-hour, for the first week the episode is live. Blubrry says

Google translate is now providing feminine and masculine translations for some gender-neutral words. This latest development happened after Google Translate redesign, this month. James Kuczmarski, Product Manager, Google Translate, at Google, said that over the course of this year, there’s been an effort across Google to promote fairness and

Google this month introduced news content on Google Assistant. This is a result of partnerships with news publishers, including Advance Local, American Public Media, AP, Axios, Billboard, CNBC, CNET, KQED, McClatchy, NBC, New York Times, Newsy, PRI/PRX, Radio.com, SCMP, The Hollywood Reporter, theScore, USA Today, Washington Post, and

Google will launch a new call-to-action extension for video ads on Google Ads, in January. The current YouTube call-to-action overlay will sunset by then. JR Futrell, Product Manager, Video Ads at Google, says this is an "effort to simplify the interactivity features across video ad formats." The new

Advertisers can now view seller technology fees on the AppNexus platform through third-party reporting. AppNexus integrated with transparency partners that track transactions through the supply chain, including Lucidity and AD/FIN, as well as Amino Payments, with whom AppNexus was the first advertising exchange to partner. Through these partnerships, buyers