Marketing News

Adelphic this month announced the addition of digital out-of-home (DOOH) inventory from Rubicon Project’s private marketplace (PMP). Inventory includes digital billboards, roadside spectaculars, shopping malls, elevators, business lobbies and more. Adelphic can also measure foot traffic attribution and the impact of DOOH on in-store visitation through partnerships with location

McCann Worldgroup announced today the promotion of Kate MacNevin, now Global CEO, MRM//McCann. McCann says MacNevin, most recently Global President and Chief Operating Officer, brings a long track record of proven success at MRM//McCann, as well as more than 25 years of marketing communications experience, to her new

Outbrain this month announced that Craig Hughes, a former executive at Unruly, has joined as Vice President, leading global partnerships as part of the corporate development team. “It’s a privilege to have Craig join Outbrain. He is extremely well-regarded in the digital ad space and is committed to the

UM, a division of IPG Mediabrands, announced this month the appointment of Lynn Lewis to U.S. CEO. Lynn Lewis is an employee of fifteen years standing at UM. She has held multiple leadership positions throughout the agency. Most recently, Lynn Lewis served as UM’s East Coast regional president

Since December 5, Kaggle is integrated within Data Studio. Users using Google Data Studio are now able to connect to and visualize Kaggle datasets directly from Data Studio using Kaggle Community Connector. Google says Kaggle is the world's largest online community of data scientists. Its two million users

Google this month released Google Earth Studio for newsrooms and for free. Earth Studio enables news publishers to create animations based on Google Earth’s satellite and 3D imagery from Google. Google says Earth Studio interface empowers graphics specialists with new ways to leverage Google Earth imagery for storytelling. Earth

Google yesterday released responsive search ads in 10 additional languages: Danish, Dutch, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Swedish, and Turkish. Since August 2018, new Responsive Search Ads use machine learning to increase performance. In addition, Google introduced 4 new reporting and feedback tools to help advertisers to create more

Facebook yesterday announced the date for the annual developer conference. F8 of 2019 will happen on April 30 + May 1 in San Jose, CA. Facebook says F8 spotlights the global community, the latest technology from the apps, and the future. On F8 there is networking opportunities, deep-dive sessions, and product