Marketing News

Meredith this week announced an agreement to sell the FORTUNE media brand for $150 million cash to Fortune Media Group Holdings Limited, wholly owned by Chatchaval Jiaravanon. The transaction is subject to regulatory approval and is expected to close in 2018. Jiaravanon will own FORTUNE as a personal private investment

Bing this week introduced a new AI-powered feature for reporting on performance. The Performance Targets feature enable advertisers to set targets on groups of the campaigns and track their performance on the metrics advertisers select. With the new reporting, advertisers can promptly know how they are progressing towards the specific

DPAA announced this week that Mimo Monitors has joined the association. Mimo Monitors, established in 2008, is an expert in small touchscreen monitors, displays and tablets. Designed with a solutions-first and customer-oriented approach, they specialize in small footprint, high value displays that provide digital signage, conference rooms, kiosks, point of

OpenX this week announced the appointment of Michael Martin as VP of Global DSP Partnerships. Michael is joining OpenX after more than 10 years at Google where he most recently served as head of sales, media & platforms for DoubleClick and previously held leadership roles for DBM, AdX and other

LinkedIn this week announced the beta release of Objective-Based Advertising in Campaign Manager. LinkedIn says this is a complete overhaul of Campaign Manager. The newly designed campaign creation experience will lay the groundwork for objective-based optimization and pricing to come mid-2019, and  will be available to all customers starting November

Teads this week revealed conclusions of a study that found that 6 second ads often struggle to develop a narrative in a short amount of time, which is a key factor in building an emotional connection. This conclusion was based on a study of Realeyes, that analysed 166 six-second creatives.

LinkedIn integrated Vimeo within LinkedIn, to display videos from Vimeo directly on the company pages. Peter Roybal, Product Manager at LinkedIn said this is "the first end-to-end video integration with a video platform, as part of its commitment to investing in video as a highly engaging content format."

Google today introduced new report types on the Google Ads add-on for Google Sheets, an add-on launched this year, in July. Abhishek Kumar, Product Manager, Google Ads at Google, said that data will be now updated automatically. A new option was added that to schedule when the sheets will be