Marketing News

The extension shows AdWords API and Google Ads API services, and reference pages relevant to the new Google Ads experience web page you’re browsing.

OpenX this week announced the launch of the company’s video marketplace in Japan and APAC.

Comcast won today the auction to buy the European Sky. Comcast Corp. outbid 21st Century Fox Inc in an auction to acquire Sky.

On September 18, Google updated the  Structured Data Files (SDF) available in the DoubleClick Bid Manager API. According to Google, the new Structured Data Files v4.1 have enhanced support for inventory source targeting, and there was renaming changes to better align SDF with the Display & Video 360 UI.

Adobe is buying Marketo for $4.75 billion. With nearly 5,000 customers, Marketo is one of the market-leading cloud platforms for B2B marketing. Marketo’s ecosystem includes over 500 partners and an engaged marketing community with over 65,000 members. Marketo is headquartered in San Mateo, United States, with

SoundCloud this month announced its streams of licensed, monetized tracks in the UK and Ireland will now count toward the UK’s Official Charts--the official, trusted, weekly pulse of what’s hot in the UK and Irish music scenes. Compiled by the Official Charts Company on behalf of the British

Google is sunsetting Inbox by Gmail at the end of March 2019 and Gmail Offline Chrome app later this year.

IPONWEB this month announced the appointment of Barry Adams to the role of General Manager of BidSwitch.