Marketing News

The revenue of Rubicon Project is slowing down with the fast adoption of the header bidding by publishers. Header bidding allows publishers to have multiple exchanges on the same ad space. And the exchange with the higher bid wins the auction. In October, 2015, Rubicon launched an header bidding tecnology

Google Analytics made public today the Merchandise Store  - Google Analytics account. Since now, every user can use this GA account as a demo account. This account is specially useful for trainers; to explore the reports and features of Google Analytics. As it is an account implemented on the Google

Sizmek announced today that is being bought by Vector Capital, for 122 Million Dollars. Vector Capital is acquiring all the stock for 3.90 dollars per share, in cash. Sizmek, a company on Nasdaq, will become a privately held company. According to the CEO of Sizmek, this will allow "