AMP Story is the new AMP format and it was today announced by Google, in the AMP Conference in Amsterdam, Europe. AMP Stories allows publishers to create Accelerated Mobile Pages (AMP) in a multi-page story by using the amp-story component, to create visual effects with multiple layers in a page,

A recent study, conducted in partnership with 16 leading programmatic publishers across 26 domains, found massive volumes of counterfeit inventory across display and video inventory globally. Looking at the total available inventory across all exchanges for the 26 domains, the study found video callouts were overstated by 57 times the