Google today announced that starting this week, DCM and DBM will count mobile in-app impressions based the IAB and MRC’s count-on-download guidelines. This "reflects a decision to no longer use MRAID for mobile in-app impression counting" and "advertisers may see higher impression counts in certain mApp

On Thursday, September 28th, at 15:00 CEST, join Marc-Oliver Michel, Global Platform Solutions, at Adform and Alex Berger, Global Marketing Manager, at Adform, in a webinar about What's New in Advertiser Edge? In this webinar, Marc-Oliver Michel will share with you what's changed across our