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Marketing News   -   Jan 17, 2018 Google is introducing more transparency on Youtube Ads, partnership with IAS and Doubleverify

Google is introducing a three-tier suitability system that allows advertisers to reflect their view of appropriate placements for their brand, while understanding potential reach trade-offs, said today Paul Muret, VP, Display, Video & Analytics at Google. The transparent controls will be introduced "in the coming months." To provide

by Luis Rijo
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Marketing News   -   Jan 17, 2018 Google is introducing more transparency on Youtube Ads, partnership with IAS and Doubleverify

Google is introducing a three-tier suitability system that allows advertisers to reflect their view of appropriate placements for their brand, while understanding potential reach trade-offs, said today Paul Muret, VP, Display, Video & Analytics at Google. The transparent controls will be introduced "in the coming months." To provide

by Luis Rijo
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