Retail

The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.

Retail

Amazon expands Sponsored Products campaigns to Apps and Websites

Amazon this month announced it is expanding Sponsored Products ad program to apps and websites in the United States. Starting with Pinterest, BuzzFeed, Hearst Newspapers, Raptive, and Ziff Davis.

Retail

Google launches AR Beauty Ads

Google this month announced the launch of new AR beauty tools for shoppers and brands on mobile browsers. The new tools allow shoppers to try virtually hair color and foundation. It also enables brands to promote their products with AR Beauty ads.

Retail

Amazon launches Publisher Cloud introducing customized programmatic deals

Amazon this week announced the launch of Amazon Publisher Cloud, a new collaboration service that enables publishers to plan programmatic deals and activate them in Amazon DSP, informed by the ability to analyze their first-party signals together with insights from Amazon Ads.

Retail

Amazon Ads tests AI Image Generation

Amazon this week announced it is testing a generative AI solution for image generation. An advertiser may have standalone images of their product against a white background, like a toaster.

Retail

Shopify replaces Scripts by Functions in 2024

Shopify today announced it will deprecate as of August 13, 2024. Merchants using Shopify Scripts need to migrate to Shopify Functions.

Retail

Microsoft launches a Listings App in BigCommerce Marketplace

Microsoft last month announced the launch of a Listings App in BigCommerce Marketplace. The app enables BigCommerce merchants to directly connect their store data with Microsoft Advertising.

Retail

Digital commerce exceeds $1 trillion in consumer spend in the US

Comscore yesterday released the 2023 State of Digital Commerce Report stating the internet recorded the largest year of digital commerce in its history in 2022, exceeding $1 trillion in online retail consumer spend for the first time in the U.S. A 21% increase in spend year-over-year (YoY).

Retail

Amazon launches Sponsored ads and Stores in Belgium

Amazon last week launched Sponsored ads and Stores in Belgium. Merchants and vendors can now create Stores and pay for Sponsored Products, Sponsored Brands, Sponsored Display on Amazon.com.be

Retail

Criteo partners with Giant Eagle

Criteo this month announced a new partnership with one of the United States’ largest food, fuel and pharmacy retailers, Giant Eagle, Inc.

Retail

Amazon’s RxPass: a monthly flat fee for generic medications

Amazon this week launched RxPass in the US, a new monthly subscription for Prime members, providing patients with access to generic medications that treat over 80 common health conditions. RxPass costs a flat fee of $5 a month.

Retail

Samsung Wallet available in 8 new markets

Samsung Electronics this month announced the launch of Samsung Wallet in Australia, Brazil, Canada, Hong Kong, India, Malaysia, Singapore and Taiwan. Samsung Wallet is an app that enables users to do payments with Samsung mobile devices.

Retail

Microsoft launches PromoteIQ Offsite

According to Microsoft, PromoteIQ Offsite will start in February, first in Microsoft Advertising Platform and in Meta Ad platform.

Retail

PromoteIQ Onsite gets demand from Microsoft Advertising

Microsoft last week announced retailers using PromoteIQ platform are now able to monetize their websites with demand from thousands of brand advertisers using Microsoft Advertising platform.

Retail

BigCommerce introduces Buy with Prime

The Buy with Prime for BigCommerce app will be available in Q1 2023 to all BigCommerce merchants in the US.

Retail

“Buy with Prime” increases shopper conversion by 25%

Amazon yesterday said “Buy with Prime” has shown an increase of shopper conversion by an average of 25%. Buy with Prime, launched in April last year, enables merchants to use benefits of Amazon Prime in their own online stores.

Data

Google introduces new ecommerce dimensions and metrics in Google Analytics

Google yesterday announced the introduction of new ecommerce dimensions and metrics in GA4. Google Analytics now provides an item-scoped and event-scoped version of each ecommerce metric.

Retail

Advertisers now able to measure in-store sales impact via Meta Ads Manager

IRI this week announced it is now integrated with Meta Ads Manager. According to IRI, advertisers on Meta’s Instagram and Facebook platforms have access to brand and product-level sales results for their shopper marketing campaigns.

Retail

Shopify launches Commerce Components for enterprise retailers

Shopify yesterday announced the launch of Commerce Components, custom components of Shopify that enterprise retailers can integrate with their own systems.

Retail

Google introduces a price tracker in Chrome

The price tracker notifies users if the price drops, and it tries to find discount codes from the retailer.

Retail

Amazon confirms the layoff of 18,000 people, mainly in stores and corporate

Amazon today announced it will fire 18,000 people, with most role eliminations happening in Amazon Stores and Amazon’s People Experience and Technology Solutions (PXT) organizations.

Retail

Google opens Shopping Ads to N95 masks via Project N95 approval

Once the N95 mask offers are approved, approved merchants can list these offers in Merchant Center themselves.

Retail

Pinterest to buy THE YES to become the home of taste-driven shopping

Pinterest believes the acquisition of THE YES will accelerate Pinterest’s vision to be the home of taste-driven shopping.

Retail

Amazon Advertising creates a GitHub repository

Amazon last month created the Amazon Ads API GitHub repository. The repository enables developers, retailers and advertisers to stay up to date on the latest additions.

Retail

Google to introduce more Shopping Ads in mobile search results

The new placement for Shopping Ads will appear later this year in search results, in the US.

Display

Google Ads introduces a Web to App Connect tool

Web to App Connect is a tool in Google Ads that that enables advertisers with apps to identify missing deep links, to set up conversion tracking in-app, and to estimate how many conversions and revenue was generated in-app.