Retail

The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.

Retail

Amazon introduces new landing page option for Sponsored Brands campaigns

Amazon expands "Grow brand impression share" goal with new landing page feature for enhanced product discovery.

Retail Featured

Criteo reports Q2 2024 results, 1% revenue growth

Criteo announces Q2 2024 results with 1% revenue growth, 14% Contribution ex-TAC growth, and new Microsoft partnership.

Retail Featured

Google introduces AI-powered automated discounts for Back-to-School Season

Google's new automated discounts feature uses AI to optimize sale prices for retailers during the back-to-school shopping season.

Retail Featured

Amazon Prime delivery speeds hit record highs

Amazon announces record-breaking delivery speeds for Prime members, with over 5 billion items arriving same or next day globally.

Retail Featured

Google announces mandatory upgrade to New Merchant Center for all retailers

Google's compulsory Merchant Center upgrade brings AI tools and improved analytics to all retailers by September 2024.

Retail Featured

Amazon launches Target Promotion for Sponsored Products advertisers

Amazon's new Target Promotion feature automates high-performing target identification for more efficient Sponsored Products campaigns.

Social Featured

Kargo and TikTok partner to enhance offline sales insights for advertisers

New integration allows Kargo Commerce customers to access offline sales data in TikTok Ads Manager, improving campaign targeting and reporting.

Retail

Amazon Prime Day 2024 breaks records with most items sold ever

Amazon's 2024 Prime Day breaks sales records with the most items ever sold, driven by increased member participation and deals on popular brands and small businesses.

Retail

AI Negotiation emerges as a new frontier in E-Commerce

AI negotiation tools are emerging in e-commerce, offering automated haggling for potentially lower prices but raising concerns about transparency and effectiveness.

Retail

Prime Day 2024 expected to Break Records with $14 Billion in online spend

Adobe predicts record-breaking online sales of $14 billion for Prime Day 2024, fueled by steeper discounts and early back-to-school shopping.

Retail Featured

Amazon's AI Shopping Assistant Rufus Now Available to All US Customers

Amazon expands Rufus, its AI-powered shopping assistant, to all US customers ahead of Prime Day 2024. Learn about its features and impact.

Data Featured

NielsenIQ integrates Consumer and Retail Data for deeper consumer insights

New NIQ Discover Platform Combines Retail & Consumer Data for Holistic View. Now live in all 23 NIQ panel markets across North America, Europe, Asia, Pacific, South Africa and Latin America.

Retail

Criteo and Microsoft partner to drive growth in fragmented retail media landscape

Retail Media Boom: Criteo and Microsoft join forces to streamline buying for advertisers.

Search

Google Search Console now lets Merchants manage Shipping & Returns directly

Easier Shipping & Return Info for Online Stores: Update to Search Console.

Retail Featured

Amazon launches Sponsored Ads in South Africa

Amazon introduces Sponsored Ads and Stores in South Africa, tapping into a growing market of online shoppers and offering new opportunities for sellers.

Retail

Google Merchant Center unveils advanced data management tools

Google Merchant Center's new data management tools let businesses automate error fixes, add richer product details, and manage product data more easily.

Retail

Google Merchant Center Expands Conversion Data Tracking

Google Merchant Center will soon track all website conversions, allowing for more comprehensive data but raising privacy concerns for some businesses.

Retail Featured

Google Merchant Center Next expands Product Studio to UK, India, and Japan

Google Merchant Center Next expands its free AI image generation tool Product Studio to the UK, India, Japan and adds new features like scene themes and direct image uploads.

Retail Featured

Prime Day 2024: Get ready for deals on July 16th and 17th

Amazon's Prime Day is a major shopping event with exclusive deals for Prime members, early access, student discounts, and benefits for advertisers and retailers on the platform.

Retail Featured

Google Search simplifies Return Policy management for online businesses

This update allows businesses to define a single, organization-level return policy within their structured data markup, eliminating the need to specify a separate policy for each individual product.

Retail Featured

How Amazon's Image Generator boosts campaign submissions by over 20%

Amazon Ads' Image Generator, a generative AI tool launched in late 2023, is revolutionizing the process by helping brands increase campaign submissions by over 20%.

Search

Google Ads expands Online Pharmacy advertising in Estonia and Lithuania

Google Ads allows online pharmacies in Estonia & Lithuania to advertise, with limitations and certifications.

Retail

FAA approves Amazon's drone delivery

FAA grants Amazon permission to fly drones beyond visual range for package delivery, expanding service areas.

Retail Featured

Amazon Marketing Cloud (AMC) unveils code-free high-value audience builder

The "High-Value Audiences" solution (currently in beta) allows users to create targeted audience lists without the need for coding expertise.

Retail

Amazon DSP unveils pre-flight campaign pacing recommendations

This update introduces pre-flight recommendations for two key settings: maximum average cost-per-thousand impressions (CPM) and line-item frequency caps.