Retail

The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.

Retail Featured

Amazon DSP enables advertisers to use different currencies

Amazon DSP last month introduced a new feature allowing advertisers to select their preferred transaction currency during the advertiser creation stage.

Retail Featured

Dollar General partners with Criteo to boost Retail Media offerings

This collaboration aims to enhance Dollar General's existing retail media offerings and provide brands with improved access to a large audience of rural shoppers.

Retail Featured

Prime Perk Plate Up: Amazon and Grubhub deepen partnership

The deal offers Prime members in the United States a complimentary Grubhub+ membership, a subscription service typically costing $120 annually. Grubhub+ waives delivery fees on qualifying orders, reduces service fees, and offers credits on takeout orders.

Retail Featured

Amazon DSP expands Line Item Moderation to more countries

Amazon DSP this week announced the expansion of its line item moderation feature to include four new countries: India (IN), Sweden (SE), United Arab Emirates (AE), and Netherlands (NL).

Retail Featured

Google to release new AI Tools for retailers

These tools focus on creating a richer brand experience for online shoppers, with an emphasis on improved visual content and deeper brand storytelling.

Retail Featured

Retail Media Networks: Promising engagement despite viewability challenges

The findings, based on an analysis of over one trillion impressions from 2023, suggest that RMNs offer advantages in terms of brand suitability, ad fraud, and user engagement, despite some challenges with ad viewability.

Data Featured

Amazon Marketing Cloud unveils high value audiences solution

Amazon Marketing Cloud (AMC) recently introduced a new solution called High Value Audiences. This solution aims to simplify the process of identifying and targeting high-value customers for advertisers on Amazon.

Data Featured

Amazon Marketing Cloud (AMC) now offers deeper insights with offline sales data

Amazon Ads this month announced an upgrade to Amazon Marketing Cloud (AMC) with the introduction of NCS CPG Insights Stream.

Retail Featured

Amazon makes a splash in South Africa: e-commerce giant launches local marketplace

Amazon yesterday officially entered the South African e-commerce market with the launch of amazon.co.za.

Retail Featured

Amazon launches Boost feature for posts

Amazon last month announced a new feature designed to streamline brand building for advertisers on its platform. This update integrates Amazon Posts, a free organic content creation tool, with Sponsored Brands ads, a pay-per-click advertising solution.

Display Featured

Amazon Ads expands AI image generation to Sponsored Display campaigns

AI image generation (beta) is now accessible to advertisers running Sponsored Display campaigns across eight marketplaces.

Retail Featured

Amazon DSP unveils recommendations to optimize campaign pacing with creative sizes

The new feature, "Add missing creative sizes," addresses a common challenge that can impact pacing: missing creative assets.

Retail Featured

Amazon Ads enhances Account Management with nested manager accounts

This new feature allows for the creation of "nested" or "multi-level" Manager Accounts (MAs), addressing the needs of complex organizations with multiple advertising teams.

Retail Featured

Amazon DSP unveils Creative Gallery to streamline ad creation

Amazon DSP last month launched its Creative Gallery, a new user interface designed to simplify the process of selecting and building creatives for advertising campaigns.

Retail Featured

Amazon DSP streamlines Campaign Management with New Overview Page

This update aims to simplify campaign management workflows for advertisers and agencies leveraging Amazon DSP for programmatic advertising.

Search Featured

Yelp unveils AI Assistant and upgrades platform to enhance user and business connections

Yelp yesterday announced its Spring Product Release. This update introduces a suite of new features designed to improve user experience and streamline connections between consumers and service professionals.

Video

Amazon advertising soars 24% in Q1 2024

Amazon today reported a strong first quarter of 2024, with its advertising business demonstrating impressive growth. Advertising revenue jumped 24% year-over-year to $11.82 billion.

Retail Featured

Amazon launches Grocery Delivery Subscription for Prime Members and EBT Users

Amazon this week announced a new subscription service offering unlimited grocery delivery for Prime members and customers using EBT cards.

Social Featured

Reddit launches Dynamic Product Ads

Reddit this week announced the beta launch of Dynamic Product Ads, a new advertising solution designed to help e-commerce brands connect with highly engaged consumers at the point of purchase.

Retail Featured

Amazon drone delivery expands in the US

Amazon today announced that its Prime Air drone delivery program will soon launch in the West Valley region of Phoenix, Arizona.

Retail Featured

Tires go omnichannel: Walmart integrates marketplace with auto care centers

Walmart this week announced the expansion of its automotive offerings, allowing shoppers to purchase specialty tires online from third-party Marketplace sellers and have them installed at local Walmart Auto Care Centers.

Retail Featured

Google announces significant changes to Merchant Center product data specifications

Google this week released its annual update to Merchant Center product data specifications. These changes are designed to improve the shopping experience for consumers and provide greater transparency for merchants.

Video Featured

YouTube streamlines Product Tagging for Creators, boosting efficiency

YouTube today announced is rolling out a major update to its product tagging functionality within YouTube Shopping, making the process faster and more convenient for creators.

Retail

YouTube unveils Shopping Collections: empowering creators to curate their own virtual storefronts

Shopping Collections enables creators to handpick and organize selections of their favorite products - from their own merchandise lines or other brands - crafting a unique and personalized digital storefront for their viewers.

Retail Featured

YouTube streamlines Affiliate Marketing with Enhanced Affiliate Hub

YouTube is empowering creators enrolled in its US-based affiliate program with a revamped Affiliate Hub, accessible directly within the YouTube app.