Retail

The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.

Video

YouTube expands Creator Merchandise options with Fourthwall integration

YouTube today added Fourthwall as a supported platform. This integration grants creators the ability to choose Fourthwall when setting up or connecting their store directly from YouTube Studio.

Retail

Walmart kicks off National Pet Month with Deals and Promotions

As pet lovers across the United States prepare to celebrate National Pet Month in May, Walmart is anticipating a significant increase in demand for all things pet-related.

Retail

Comparison Shopping Partners (CSS) Summit 2024 promises Growth and Innovation

The CSS Summit is back for 2024, scheduled for April 10th. This exclusive event invites Comparison Shopping Services (CSS) across the European Economic Area and Switzerland to gain the insights, tools, and strategies to accelerate growth in the ever-changing e-commerce landscape.

Retail Featured

PubMatic partners with Instacart to enhance CTV advertising with Retail Data

PubMatic today announced a partnership with Instacart to integrate Instacart's first-party retail data into PubMatic's programmatic advertising solution, Convert.

Retail Featured

Google expands Loyalty Program to Japan

Google last month announced the expansion of its merchant point program to Japan. This program allows businesses listing their products via Google's free listings to promote their loyalty programs across Google Search, Wallet, and Maps.

Search Featured

Microsoft Advertising expands Conversion Value bidding

Microsoft Advertising today announced a significant update to its suite of optimization tools, extending the Maximize Conversion Value bid strategy to standard search and shopping campaigns.

Retail Featured

EU Court rejects Amazon's Bid to delay transparency rule

The European Court of Justice (ECJ) this week rejected Amazon's request to suspend a new regulation requiring large online platforms to make information about advertising publicly available.

Retail Featured

Criteo achieves industry-leading accreditation for Retail Media measurement

Criteo this week announced its first-ever accreditation from the Media Rating Council (MRC).

Retail Featured

Instacart receives accreditation from the Media Rating Council (MRC)

This recognizes the accuracy and reliability of Instacart's ad impression, click, and viewability measurement across several key formats: Sponsored Product, Display, Shoppable Display, and Shoppable Video.

Retail Featured

Amazon doubles down on counterfeit crackdown

Amazon's Counterfeit Crimes Unit initiated legal action or criminal referrals against over 21,000 bad actors since its 2020 launch.

Display Featured

Google expand Product Studio to merchants in Australia and Canada

Google today announced exciting news for merchants in Australia and Canada: Product Studio, a suite of free, AI-powered image generation tools, is now available to businesses in these markets.

Retail Featured

Amazon Pharmacy brings same-day delivery to New York City and Los Angeles, uses AI to expedite medication delivery

Amazon Pharmacy today announced the rollout of Same-Day Delivery for prescription medications in New York City and the greater Los Angeles area.

Retail

TikTok expands Commerce Features, drives sales across online, in-store, and in-app channels

TikTok is empowering brands to tap into the platform's growing influence on purchase decisions with updated e-commerce solutions and new research highlighting its multi-channel sales impact.

Retail Featured

Amazon announces first-ever "Climate Pledge Friendly Day" for Earth Month

This dedicated event, held during Earth Month, will offer deals on a wide range of products certified under Amazon's Climate Pledge Friendly (CPF) program.

Retail

Google's Search Ads 360 to integrate Retail Media

Google today announced the latest update to its Search Ads 360 (SA360) platform, adding support for retail media.

Retail

Amazon first-ever Big Spring Sale

Amazon is shaking up seasonal shopping with its first-ever Big Spring Sale, running from March 20th to 25th, 2024.

Retail Featured

Google Product Studio launches St. Patrick's Day Templates

Google Product Studio this week launched a new feature offering St. Patrick's Day themed templates. These templates allow merchants to quickly generate holiday-specific product images with minimal effort.

Retail

Easter spending in 2024 projected to surpass $22 Billion

Easter spending in 2024 is expected to reach a strong $22.4 billion, according to the National Retail Federation (NRF) and Prosper Insights & Analytics annual survey.

Retail

Walmart Marketplace: Upcoming Spotlight Sales Events in March & April

Walmart Marketplace sellers have the opportunity to significantly boost visibility and sales by participating in upcoming Spotlight events throughout March and April.

Search Featured

Microsoft Advertising streamlines international campaigns with new Feed Labels feature

Feed Labels enables advertisers to streamline international campaigns by grouping products from different feeds based on common characteristics.

Display Featured

Amazon DSP introduces expanded Responsive e-commerce Creative (REC)

Amazon DSP last month announced the expansion of its Responsive e-commerce Creative (REC) feature. This update gives advertisers flexibility and efficiency in ad creation across nearly all traditional ad sizes.

Mixed Reality

Google search rolls out a suite of augmented reality (AR) and virtual reality (VR)

As the spring shopping season arrives, Google is rolling out a suite of augmented reality (AR) and virtual reality (VR) tools designed to help retailers engage shoppers and drive sales.

Search Featured

UK Google Ads policy loosens restrictions on Teeth Whitening products

The change marks a significant shift, allowing products containing up to 6% hydrogen peroxide or equivalent chemicals to be advertised through Shopping Ads and Free Listings. Previously, the limit was set at a much stricter 0.1%.

Retail

Google's Spring Try Guide unveils Top Fashion, Beauty, and Home Trends

Google has released its Spring Try Guide, a curated collection of seasonal trends with shopping recommendations.

Retail Featured

Amazon Brand Stores get granular: new metrics offer deeper customer insights

Amazon Advertising this month unveiled a trio of new metrics designed to empower brands with a deeper understanding of their Brand Store performance.