Retail

The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.

Retail

Amazon Fashion leverages AI to Enhance Customer Fit and Size Experience

Amazon Fashion yesterday announced it is employing AI-powered solutions to recommend the best-fitting size for each customer based on their individual preferences.

Retail

Criteo to power Retail Media for Albertsons Media Collective

Criteo today announced a new partnership with Albertsons Media Collective, the retail media arm for the Albertsons Companies, to enhance its retail media network.

Retail Featured

Buy Now, Pay Later (BNPL) Explodes in Popularity During Holiday Season

BNPL (Buy Now, Pay Later) usage also hit an all-time high, contributing $16.6 billion in online spend.

Retail

Google Updates Identifier Exists [identifier_exists] Policy for Shopping Ads

Previously, offers with the Item issue Incorrect value: identifier exists [identifier_exists] would have been disapproved. However, as of December 2023, these offers will now receive a warning instead of a disapproval.

Retail

Utah to require Online Sellers to display labels on stuffed or filled products

Effective January 1, 2024, online retailers in Utah will be required to display law labels on stuffed or filled products, such as pillows, comforters, and mattresses.

Retail

DoubleVerify report on Retail Media spotlights Key Trends for advertisers in 2024

A new report from DoubleVerify (DV), released this week, reveals that retail media networks (RMNs) are rapidly gaining traction among advertisers, particularly in the US.

Retail

Walmart introduces Partner Network Directory

Walmart this month announced the launch of the Walmart Connect Partner Network directory, a comprehensive resource for businesses seeking advertising solutions and support.

Retail

Growth Marketing vs. Product Marketing

Growth Marketing and Product Marketing stand out as two crucial disciplines that play a pivotal role in propelling organizational success. While both share the common goal of driving business growth, they differ in their approaches and responsibilities.

Retail

Cyber Monday was the busiest day for the Internet in 2023

Cloudflare analyzed Internet traffic and e-commerce trends to provide insights into consumer behavior and cybersecurity threats during this peak shopping period.

Search

Google forbids advertising or sale of e-juice products on its Shopping and Free Listings platforms

In a move to protect public health, Google this month announced that it will no longer allow the advertising or sale of e-juice products on its Shopping and Free Listings platforms.

Retail

Google Merchant Center to sunset first-click, linear, time-decay, and position-based attribution models

Google has announced that it will be sunsetting first-click, linear, time-decay, and position-based attribution models in Merchant Center conversion tracking.

Retail

Amazon's Black Friday and Cyber Monday sales were the biggest ever

Amazon (NASDAQ: AMZN) today announced its record-breaking Black Friday and Cyber Monday holiday shopping event, spanning November 17 through November 27, was the biggest ever compared to the same 11-day period in previous years.

Retail

Shopify Merchants drive record-high $9.3 billion in Black Friday-Cyber Monday sales

Shopify merchants reached a record of $9.3 billion in sales* over Black Friday-Cyber Monday (BFCM) weekend — a 24% increase from last year.

Retail

Amazon blocks over 200 million suspected fake reviews in 2022

Amazon this month revealed it has blocked or removed more than 200 million suspected fake reviews from its stores worldwide. Amazon says this happened thanks in part to the company's use of AI.

Search

Google tightens Location Asset Requirements for Google Ads

Google is set to implement stricter guidelines for Location assets within Google Ads, effective December 2023. This update aims to enhance the relevance and accuracy of location information displayed in ads, ensuring a more seamless user experience.

Retail

BigCommerce merchants see 14% GMV Increase on Thanksgiving and 6% GMV Increase on Black Friday

BigCommerce last week announced that its customers experienced a 14% increase in gross merchandise value (GMV) on Thanksgiving and a 6% increase in GMV on Black Friday compared to the same days in 2022.

Retail

Shopify Merchants smash Black Friday records with a staggering $41 Billion in sales

Shopify merchants shattered Black Friday records, generating an astounding $41 billion in global sales – a 21% increase over 2022. According to Shopify, this performance underscores the resilience and adaptability of Shopify merchants, who continue to thrive in an ever-evolving retail landscape.

Display

What is marketing?

Marketing is the activity of identifying, anticipating, and satisfying customer needs. It involves the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.

Retail

Amazon Black Friday Sale 2023: Mark Your Calendars!

Black Friday is one of the biggest shopping events of the year. This year, Black Friday starts on November 24, 2023, but Amazon is already offering early deals.

Retail

Amazon Advertising Revenue soars 26% Year-Over-Year in Q3 2023

Amazon this week reported the Q3 2023 earnings where advertising played a significant role in the company's growth. Amazon's advertising revenue growth is outpacing the growth of its remaining businesses.

Retail

Shopify revenue increases 25% year-over-year to $1.7 billion

Shopify Inc. (NYSE, TSX: SHOP), a provider of essential internet infrastructure for commerce, this week announced financial results for the quarter ended September 30, 2023. Shopify revenue increased 25% year-over-year to $1.7 billion.

Retail

Google rolls out AI tools to help merchants create and manage product imagery

Google Product Studio, a set of AI tools to help merchants create and manage product imagery, is now rolling out to all Merchant Center Next users in the US.

Retail

Google adds a Small Business attribute to help shoppers finding local businesses

Google today launched a new small business attribute in Merchant Center, making it easier for shoppers to find and support small businesses on Search and Google Maps.

Retail

DoubleVerify to include Amazon Custom Audiences in its measurement

DoubleVerify this week announced a development in its collaboration with Amazon. DoubleVerify is providing a measurement solution for advertisers using Amazon Custom Audiences.

Retail

Omnicom to acquire Flywheel for $835 Million

Omnicom Group Inc. (NYSE: OMC) yesterday announced that it has agreed to acquire Flywheel Digital, the digital commerce business of Ascential plc (LSE: ASCL.L), for a net cash purchase price of approximately $835 million.