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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Display - Nov 19, 2025 Google opens lottery advertising in Puerto Rico effective December 11

Google Ads will accept lottery-courier advertising in Puerto Rico starting December 11, 2025, requiring state licenses and certification from qualifying operators.

by Luis Rijo

Search - Nov 19, 2025 Google expands offline gambling ad restrictions across 35 countries

Google updated its offline gambling advertising restrictions on November 19, 2025, adding 23 countries to the prohibited locations list and clarifying permitted activities.

by Luis Rijo

Search - Nov 19, 2025 Adobe acquires Semrush for $1.9 billion to expand brand visibility tools

Adobe announced November 19, 2025 it will acquire SEO platform Semrush for $12 per share in a $1.9 billion all-cash deal to address AI search challenges.

by Luis Rijo

Search - Nov 19, 2025 Google AI agents now book tables as Search Console adds annotations

John Mueller announces Search Console annotations on November 17, 2025, while revealing AI Mode's agentic features can "reserve a table" automatically.

by Luis Rijo

Search - Nov 19, 2025 Google Ads introduces original conversion value metric for unadjusted performance data

Google Ads adds original conversion value metric showing raw conversion data before value rule adjustments, improving transparency for advertisers analyzing campaign performance.

by Luis Rijo

AI - Nov 17, 2025 Google expands AI travel planning to 200+ countries with booking features

Google rolls out Flight Deals globally, introduces Canvas travel planning in AI Mode, and adds agentic booking for restaurants, events, and future flights.

by Luis Rijo

Search - Nov 17, 2025 Google Search Console adds custom annotations for performance tracking

Google Search Console launches custom annotation feature on November 17, enabling website owners to document infrastructure changes and SEO efforts directly in reports.

by Luis Rijo

AI - Nov 17, 2025 Microsoft adds image animation and performance tracking to Copilot AI tools

Microsoft Advertising Platform expands Copilot capabilities with image animation for video creation and performance comparison analysis on November 17, 2025.

by Luis Rijo

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