Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Display - May 01, 2024 Google Ads announces in-campaign experimentation for Performance Max

This functionality enables advertisers to test optimization strategies within a single campaign, enabling real-time data-driven decision-making.

by Luis Rijo

Search - May 01, 2024 Microsoft Advertising Platform now offers Copilot to all advertisers

Microsoft Advertising this week announced the general availability of Copilot within the Microsoft Advertising Platform.

by Luis Rijo

Display - May 01, 2024 Microsoft Advertising expands Chat Ads API reach with Direqt partnership

This collaboration expands the reach of Microsoft's Chat Ads API, a solution enabling publishers to monetize their chat experiences through advertising.

by Luis Rijo

Data - Apr 30, 2024 Marin Software unveils AI-powered Anomaly Detector for performance marketing optimization

Marin Software yesterday announced the launch of its Anomaly Detector. This tool leverages OpenAI technology to automatically identify and explain unexpected results within performance marketing campaigns across various platforms.

by Luis Rijo

Search - Apr 28, 2024 Pichai discusses AI Strategy and Search Innovation on Q1 earnings call

A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search.

by Luis Rijo

Search - Apr 28, 2024 LinkedIn and Search thrive in Microsoft's Q3 FY24 Earnings

Microsoft's third-quarter earnings report for fiscal year 2024 painted a positive picture for both LinkedIn and Search and News Advertising. While the overall company reported strong growth across all segments, these two areas deserve a closer look for marketers.

by Luis Rijo

Search - Apr 28, 2024 Google updates Healthcare and Medicines Policy for Australian advertisers

Google this week announced upcoming changes to its Healthcare and Medicines Policy specifically affecting advertisers in Australia. The updated policy will take effect on May 23, 2024.

by Luis Rijo

Search - Apr 27, 2024 Google updates political content policy for Brazil in May 2024

Google this week announced an update to its Political Content Policy, effective May 2024, that will introduce restrictions on political advertising in Brazil.

by Luis Rijo

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