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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1194 Articles
Search   -   Mar 17, 2024 Google dominates Web Traffic, sending nearly two-thirds of all referrals
Google

A new study reveals just how much Google dominates the flow of traffic on the internet. Data provided by Datos and analyzed by SparkToro shows that Google is responsible for a staggering 63.41% of all US website traffic referrals.

by Luis Rijo
Search   -   Mar 17, 2024 Google: Gary Illyes and Lizzi Sassman on Web Crawlers
Google Web Crawler

In the latest episode of Search Off the Record, Gary Illyes and Lizzi Sassman took a deep dive into crawling the web: what is a web crawler, and how does it really work.

by Luis Rijo
Search   -   Mar 16, 2024 Microsoft: Generative AI surges in popularity
AI-related searches have skyrocketed

Search trend data from Microsoft reveals significant growth in this area, offering valuable insights for advertisers and marketers.

by Luis Rijo
Retail   -   Mar 16, 2024 Google Product Studio launches St. Patrick's Day Templates
St. Patrick's Day Template

Google Product Studio this week launched a new feature offering St. Patrick's Day themed templates. These templates allow merchants to quickly generate holiday-specific product images with minimal effort.

by Luis Rijo
Search   -   Mar 09, 2024 Google Search Console introduces New Recipe properties
Recipes in Google

Google Search Console this week unveiled two new properties within the Recipes rich result report: recipeInstructions and recipeIngredient.

by Luis Rijo
Search   -   Mar 09, 2024 Microsoft Advertising streamlines international campaigns with new Feed Labels feature
Feed Labels

Feed Labels enables advertisers to streamline international campaigns by grouping products from different feeds based on common characteristics.

by Luis Rijo
Search   -   Mar 09, 2024 Google Ads Editor 2.6 unveiled: streamlined campaign management
Google Ads

Google has released last month the latest update to its campaign management tool, Google Ads Editor. Version 2.6 delivers a suite of new features and improvements designed to simplify workflows and enhance advertising performance.

by Luis Rijo
Search   -   Mar 07, 2024 New Approval Process for AdSense for Search Sites
New Approval Process for AdSense for Search Sites

Google has introduced a new site-level approval process for publishers using AdSense for Search (AFS). This change, which began on March 4, 2024, aims to ensure the quality of the websites where AFS ads are displayed.

by Luis Rijo
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