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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search   -   May 01, 2024 Google investigating issue with Flag GIF search results leading to nazi imagery
Google investigating issue with Flag GIF search results leading to nazi imagery

On April 24, 2024, a user reported on Mastodon that a Google Image search for flag GIF followed by clicking the waving refinement resulted in images of Nazi flags.

Display   -   May 01, 2024 Google Ads announces in-campaign experimentation for Performance Max
Google Ads

This functionality enables advertisers to test optimization strategies within a single campaign, enabling real-time data-driven decision-making.

Yelp Assistant
Search   -   May 01, 2024 Yelp unveils AI Assistant and upgrades platform to enhance user and business connections

Yelp yesterday announced its Spring Product Release. This update introduces a suite of new features designed to improve user experience and streamline connections between consumers and service professionals.

by Luis Rijo
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Search   -   May 01, 2024 Yelp unveils AI Assistant and upgrades platform to enhance user and business connections
Yelp Assistant

Yelp yesterday announced its Spring Product Release. This update introduces a suite of new features designed to improve user experience and streamline connections between consumers and service professionals.

by Luis Rijo
Search   -   May 01, 2024 Google investigating issue with Flag GIF search results leading to nazi imagery
Google investigating issue with Flag GIF search results leading to nazi imagery

On April 24, 2024, a user reported on Mastodon that a Google Image search for flag GIF followed by clicking the waving refinement resulted in images of Nazi flags.

by Luis Rijo
Display   -   May 01, 2024 Google Ads announces in-campaign experimentation for Performance Max
Google Ads

This functionality enables advertisers to test optimization strategies within a single campaign, enabling real-time data-driven decision-making.

by Luis Rijo
Search   -   May 01, 2024 Microsoft Advertising Platform now offers Copilot to all advertisers
Microsoft Advertising Platform now offers Copilot to all advertisers

Microsoft Advertising this week announced the general availability of Copilot within the Microsoft Advertising Platform.

by Luis Rijo
Display   -   May 01, 2024 Microsoft Advertising expands Chat Ads API reach with Direqt partnership
Microsoft Advertising expands Chat Ads API reach with Direqt partnership

This collaboration expands the reach of Microsoft's Chat Ads API, a solution enabling publishers to monetize their chat experiences through advertising.

by Luis Rijo
Data   -   Apr 30, 2024 Marin Software unveils AI-powered Anomaly Detector for performance marketing optimization
Marin Software unveils AI-powered Anomaly Detector for performance marketing optimization

Marin Software yesterday announced the launch of its Anomaly Detector. This tool leverages OpenAI technology to automatically identify and explain unexpected results within performance marketing campaigns across various platforms.

by Luis Rijo
Search   -   Apr 28, 2024 Pichai discusses AI Strategy and Search Innovation on Q1 earnings call
Pichai discusses AI Strategy and Search Innovation on Q1 earnings call

A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search.

by Luis Rijo
Search   -   Apr 28, 2024 LinkedIn and Search thrive in Microsoft's Q3 FY24 Earnings
 Satya Nadella

Microsoft's third-quarter earnings report for fiscal year 2024 painted a positive picture for both LinkedIn and Search and News Advertising. While the overall company reported strong growth across all segments, these two areas deserve a closer look for marketers.

by Luis Rijo
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