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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Search - Feb 17, 2024 Google Ads opens doors to Online Casino Ads in Rhode Island

Starting February 20, 2024, Google Ads will begin accepting and running advertisements for online casinos licensed by the state of Rhode Island.

by Luis Rijo

Search - Feb 16, 2024 Google Opens Vehicle Ads to Australian Businesses

Buckle up, Aussie auto advertisers! Google has officially launched its Vehicle Ads program in Australia, offering a powerful new way to reach car buyers across the web.

by Luis Rijo

Search - Feb 15, 2024 Google updates Search Experiences in EEA with new rich result units

Users can also click More sites to see additional relevant aggregator sites for their query

Google today announced new search experiences for users in the European Economic Area (EEA), focusing on richer results and improved visibility for publishers and businesses.

by Luis Rijo

Search - Feb 13, 2024 Microsoft Advertising expands AI capabilities with Chat Ads API

New partnership with Facemoji Keyboard targets Gen Z audience

Microsoft Advertising today announced it is expanding its generative AI technology to the advertising ecosystem with the Chat Ads API.

by Luis Rijo

Display - Feb 12, 2024 Google Ads fully rolls out Automatically Created Assets

Google Ads today has fully rolled out the use of generative AI in automatically created assets (ACA) for all English language advertisers in the US and UK.

by Luis Rijo

Search - Feb 11, 2024 Google updates Political Content policy for Mexico Elections

Google's Political Content Policy will be updated in March 2024 to include specific regulations for Mexico Election Ads.

by Luis Rijo

Search - Feb 09, 2024 Google Ads sunsets Travel Commission bidding strategies

Google Ads this week announced the sunset of commission-based bidding strategies for hotel campaigns, suggesting alternative solutions for improved campaign performance and future-proofing.

by Luis Rijo

Display - Feb 09, 2024 Microsoft launches Enhances Conversions and streamlines Campaign creation

Microsoft Advertising this week rolled out key updates in February, focusing on improved conversion tracking and streamlined campaign creation.

by Luis Rijo

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