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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Display - Nov 05, 2025 Google emphasizes consequences for false verification information

Google clarifies its Circumventing Systems policy on November 4, 2025, reinforcing that submitting false information during advertiser verification results in account suspension.

by Luis Rijo

AI - Nov 05, 2025 Google AI Overviews reduce organic CTR 61%, paid traffic 68%

Google AI Overviews reduce organic CTR 65% without citation, 49% with citation per Seer study

Organic click-through rates for informational queries featuring Google AI Overviews dropped 61% since mid-2024, according to new research from Seer Interactive.

by Luis Rijo

AI - Nov 03, 2025 AI tools stabilize at 1.3% while traditional search hits yearly peak

AI tools reach 0.72% while search hits 10.29% in September 2025, showing parallel growth patterns.

New Q3 2025 data shows AI platforms and search engines both reached September highs, suggesting parallel growth rather than direct competition.

by Luis Rijo

Search - Nov 02, 2025 One year after Google apologized to web creators at summit

Small website publishers reflect on traffic losses and algorithm changes one year after October 29, 2024 summit where executives apologized then revealed more AI.

by Luis Rijo

AI - Nov 02, 2025 SISTRIX reveals Google self-preference in German AI Mode citations

SISTRIX data showing YouTube at 40% and Google.com at 31% dominate German AI Mode citations in top 50.

SISTRIX analyzed millions of AI Mode responses after the October 31, 2025 German launch, finding YouTube and Google.com dominate citations at 40% and 31% respectively.

by Luis Rijo

AI - Nov 02, 2025 Lorelight founder shuts down AI visibility tracking tool

Lorelight's founder Benjamin Houy closes the generative engine optimization platform on October 31, 2025, after realizing AI search visibility requires same fundamentals.

by Luis Rijo

AI - Nov 01, 2025 Google VP doubles down: ads aren't going anywhere despite AI takeover

Robby Stein, VP of Product for Google Search

Robby Stein dismisses concerns about advertising's future as Google integrates AI across search, explaining why paid ads remain essential despite transformation.

by Luis Rijo

AI - Nov 01, 2025 Google reveals how AI decides which businesses get recommended

Robbie Stein, VP of Product for Google Search

Google's VP of Product explains the technical mechanisms behind AI search recommendations and provides actionable strategies for businesses seeking visibility.

by Luis Rijo

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