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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Google to limit the functionality of Suspended Ad Accounts

Google Ads this month announced an update coming in June 2024 that will limit the functionality of suspended accounts. According to Google, this change aims to improve the user experience for managing suspended accounts.

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Google CEO Sundar Pichai discusses AI, Search, and the Future of the Web

The discussion, which took place shortly after Google's I/O developer conference in May 2024, sheds light on Google's current efforts and future plans in these areas.

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Google Search Update: Team focuses on highlighting helpful content

John Mueller last week indicated through a tweet that the Google Search team is evaluating ways to improve search results and prioritize helpful content.

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Former Google UX Designer raises concerns about AI project motivations

A former UX designer at Google, took to LinkedIn to share his perspective on the company's approach to AI projects. Jenson recently left Google after reportedly working on UX design for AI-related initiatives.

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Microsoft Rewards expands benefits and introduces streak protection feature

Microsoft last week announced updates to its Microsoft Rewards program, including new features designed to make earning and redeeming points easier and more rewarding.

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Google Search AI Overviews: understanding the feature and how to disable it

On search user forums in May 2024, discussions emerged regarding Google Search's AI Overviews, a feature that presents summaries of search results generated by artificial intelligence. While some users expressed interest in the feature, others inquired about disabling it.

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Google updates Advertising Policy for Bulgaria

Google last week announced an update to its advertising policy for Bulgaria. This update aligns Google's advertising practices with recent changes in Bulgarian gambling laws.

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Google Ads introduces new security feature

This feature allows account administrators to request users to switch from personal email addresses (e.g., john.doe@gmail.com) to business email addresses (e.g., john.doe@example.com) for managing Google Ads accounts.

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Google launches new crawlers for Image and Video data

Google this week announced the launch of two new web crawlers specifically designed for image and video data: GoogleOther-Image and GoogleOther-Video.

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Website closures raise questions about SEO landscape

On May 8, 2024, a post on the r/SEO subreddit titled We're closing our content website next month sparked discussion within the online marketing community. The anonymous post detailed the owner's decision to shut down a content website after an unspecified period of operation.

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Google Search gets summarized

This update, centered on AI-powered summaries, presents both challenges and opportunities for marketers navigating the evolving search landscape.

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Google Search introduces Web Filter for Text-Only results

Google today announced the rollout of a new search filter called "Web" designed to display only text-based links in search results. This addition mirrors existing filters for narrowing down results to images, videos, or news articles.

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Is the Blue Link economy fading? Rise of AI answers and search result shifts

The way users find information online is constantly evolving, and recent developments suggest a potential shift away from the traditional "blue link" search engine results pages (SERPs) dominated by publisher websites.

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French Competition Authority fines Google €250 million over publisher licensing dispute

On March 20, 2024, the French Competition Authority (Autorité de la concurrence) announced a €250 million fine against Google for failing to comply with commitments made regarding licensing agreements with French publishers.

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How to exclude the websites Reddit and Quora from search results

Fortunately, there are ways to customize your search experience and exclude specific websites from your Google search results.

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How Google Search may be squeezing independent content creators

This incident sheds light on the challenges faced by independent content creators and small publishers in the current digital landscape, dominated by search algorithms and large tech platforms.

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Google clarifies the distinction between Site Reputation Abuse and Link Spam

The official Google SearchLiaison Twitter account (@searchliaison) yesterday issue a tweet clarifying the distinction between "site reputation abuse" and "link spam" within Google's Search Console guidelines.

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Google Ads clarifies disclosure requirements for Event Ticket Sales

This update focuses on clarifying the disclosure requirements for advertisers promoting event tickets through Google Ads.

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Google Ads expands online lottery advertising in Poland

Google Ads this week announced an update to its Gambling and games policy specific to Poland. This update, effective May 20, 2024, allows advertising for online lotteries operated by entities licensed by the Polish Finance Ministry.

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Google Search Central discusses addressing Content Decay

The episode, titled Content Decay and Maintaining Relevancy, hosted by Lizzi Sassman and Google's Search Relations team member John Mueller, emphasizes the importance of addressing aging content to ensure its continued effectiveness in search results.

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Perion reports mixed Q1 Results, highlighting growth in CTV and Retail Media

The report paints a mixed picture, showcasing growth in certain areas alongside challenges in others.

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Hotel Ads: reduced visibility and increased reliance on intermediaries

The implementation of the DMA in the EU has significantly impacted hotel distribution on Google Hotel Ads.

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Site Reputation Abuse: manual reviews currently underway

Sullivan's tweet clarifies that Google is currently enforcing the Site Reputation Abuse Policy through manual reviews.

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The future of Google's Disavow links tool

The discussion centered around the continued relevance of the tool in light of Bing's decision to remove its disavow tool in 2023.

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Google Search updates, helpful content, and recovery: a guide for marketers

On April 29, 2024, a conversation on Twitter between SEO professional Thomas Jepsen and Google's John Mueller, a Search Relations team lead, shed light on website recovery following Google's recent Helpful Content Update (HCU).