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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1197 Articles
Marketing News   -   Jan 09, 2018 Flight status now available on Bing

Bing just announced the introduction of Flight Status on Bing Search. This new experience was implemented this month and allows users to check the status of flights. Bing says that the new tracking feature lets users "look up flight statuses, even when users don’t have the airline or

by Luis Rijo
Search   -   Nov 14, 2017 Webcast: How to import Google Adwords campaigns into Bing

On November 16th at 8AM PST, Bing is providing a live webcast with an in-depth overview of the tools and features available to automate your Bing Ads account. The webinar is called "The Art and Science of Google Import for Bing Ads webcast." Stein Broeder, Content Marketing Manager,

by Luis Rijo
Search   -   Nov 13, 2017 Webinar: The future of PPC, 2018 and beyond

Thursday, November 16th at 1:00 pm EST, PPC Hero is promoting a webinar about the future of PPC. AdAlysis’ Brad Geddes, Elite SEM’s Aaron Levy, and Hanapin’s Carrie Albright will share the journey that PPC will take in the coming years and how you can be prepared

by Luis Rijo
Marketing News   -   Oct 27, 2017 Google Search is now location related independently of the domain

Today, around one in five searches on Google is related to location.

by Luis Rijo
Marketing News   -   Oct 22, 2017 Google Ads with parallel tracking in 2018

Parallel Tracking will have impact on third-party tracking and will bring more velocity for visitors of the landing pages.

by Luis Rijo
Marketing News   -   Oct 22, 2017 Adwords with parallel tracking in 2018

Parallel Tracking will have impact on third-party tracking and will bring more velocity for visitors of the landing pages.

by Luis Rijo
Marketing News   -   Sep 28, 2017 Google Shopping: comparison service will compete with rivals for the right to appear on search

After being fined by the European Union with 2,42 billion euros, Google is changing their comparison shopping service in EEA countries where Shopping ads are available: Austria, Belgium, Czech Republic, Denmark, France, Germany, Italy, Ireland, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom. The difference is that Google

by Luis Rijo
Marketing News   -   Sep 28, 2017 Bing announces improvements on Ad Extensions on Editor

Prince Bajracharya, Program Manager at Microsoft, announced today new features on Bing Ads Blog. They are "ad extension scheduling control" and "shared libraries for Call Extension and Location Extension." Control delivery of your ad extensions On Bing Ads Editor, advertisers can now control the date range,

by Luis Rijo
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