Search - PPC Land (Page 20)

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Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Google clarifies Cryptocurrency Coin Trust ads policy

Google clarifies Cryptocurrency Coin Trust ads policy

The new policy will take effect on January 29, 2024, and will require advertisers who target the United States to obtain certification from Google before running ads for CCTs.

Google Ads to accept Lottery-Courier Ads in Arkansas, Montana, New Jersey, and New York

Google Ads to accept Lottery-Courier Ads in Arkansas, Montana, New Jersey, and New York

Google Ads this week announced it will begin accepting and running ads for lottery-couriers in Arkansas, Montana, New Jersey, and New York. This represents an expansion of the company's policy, which previously only allowed ads for lottery-related services in a limited number of jurisdictions.

Google Gemini AI

Google Gemini AI

Google today introduced Gemini, its most capable and general AI model yet. Gemini is multimodal, meaning it can understand and reason about different types of information, including text, code, audio, image, and video.

Google Ads to allow Sports Betting Ads in Vermont

Google Ads to allow Sports Betting Ads in Vermont

Google today announced it will begin accepting and running ads for sports betting from state-approved entities in Vermont starting December 12, 2023. This is a significant change to the company's gambling and games policy, which previously prohibited all ads for online gambling.

Microsoft testing Deep Search for Complex Queries

Microsoft today announced it is testing Deep Search, a new feature for its Bing search engine that aims to provide more comprehensive and relevant answers to complex queries.

Markup support for vacation rentals

Google adds Markup support for Vacation Rentals

Google today announced a new way for vacation rental integration partners to provide listing data to Google Search. Vacation rental partners can now implement structured data markup in their site's pages to be eligible for rich results.

Performance Max Uplift Experiment

Performance Max Uplift Experiments

Google Ads has introduced a new feature called Performance Max Uplift experiments, in October 2023, which allows advertisers to measure the incremental benefit of using Performance Max alongside their existing Search, Video, Discovery, and Display campaigns.

Course Google Structured Data

Google updates Course Structured Data Recommendations

Google last month announced new recommendations for providing course structured data to enhance the visibility of courses in search results.

Google Ads to allow Sports Betting Ads in Florida

Google Ads to allow Sports Betting Ads in Florida

Google this month announced it will begin to accept and run ads for sports betting from licensed entities in Florida. The change is part of an update to the Google Ads Gambling and games policy United States country-specifics, which went into effect on November 15, 2023.

Bing introduces Generative AI Captions

Bing this month announced the launch of Generative AI Captions, a groundbreaking feature that utilizes the power of artificial intelligence to provide users with concise and informative summaries of web pages.

Google forbids advertising or sale of e-juice products on its Shopping and Free Listings platforms

In a move to protect public health, Google this month announced that it will no longer allow the advertising or sale of e-juice products on its Shopping and Free Listings platforms.

Google updates Political Content Policy for Taiwan

Effective December 2023, Google will update its Political Content policy to include restrictions in Taiwan. The policy update will prohibit ads featuring political parties, current elected officeholders, or candidates for certain elected offices on Google platforms in Taiwan.

Comscore unveils Generative AI Search measurement capabilities

Comscore unveils Generative AI Search measurement capabilities

Comscore today announced the launch of its new Generative AI (artificial intelligence) search measurement capabilities.

Google updates Search Quality Rater Guidelines to enhance user experience

Google updates Search Quality Rater Guidelines to enhance user experience

Google has announced an update to its Search Quality Rater Guidelines, effective November 16, 2023. The updated guidelines aim to simplify the evaluation process for search raters and provide clearer guidance for assessing the quality of web pages.

Performance Max

Google Ads API now supports Search Themes Beta for Performance Max Campaigns

Google today announced that Performance Max campaign search themes beta is now available through the Google Ads API, allowing advertisers to provide Google AI with inputs.

Google to restrict available targetings on financial ads

Google to restrict available targetings on financial ads

Google today announced an update to its Personalized Ads Policy restricting targeting of certain sensitive interest categories for ads related to consumer financial products and services. This change is effective February 28, 2024.

structured data

Google Search expands support for Structured Data with Profile Page and Discussion Forum Markup

Google today announced support for profile page and discussion forum structured data, along with new Search Console reports to enhance the visibility of first-person perspectives from various online communities.

Google tightens Location Asset Requirements for Google Ads

Google is set to implement stricter guidelines for Location assets within Google Ads, effective December 2023. This update aims to enhance the relevance and accuracy of location information displayed in ads, ensuring a more seamless user experience.

Google Search Console crawl rate limiter tool to be deprecated

Google last week announced the Crawl Rate Limiter Tool in Google Search Console will be deprecated on January 8, 2024.

Google introduces Notes in search results

Google this month launched a new experiment in Search Labs called Notes, enabling users to share tips and insights about articles and topics right on Search.

AdSense for Search and Other Search Ads products transition to new serving domains

Google last week announced that starting in November 2023, its Search Ads publisher products will undergo a transition from using "google.com" as their "serving domain" to new domains aimed at enhancing user privacy and adapting to evolving web platform standards.

Google Search announces 2 notable updates in November

Google this month announced two notable updates for November 2023: a core update and an update to the reviews system in Google Search.

Yelp beats third-quarter expectations, raises full-year outlook

Yelp this week reported strong third-quarter results, beating analyst expectations on revenue and earnings. The company also raised its full-year outlook.