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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Search - Sep 14, 2025 FTC probes Amazon and Google over search ad pricing disclosures

FTC Consumer Protection Unit investigating advertising disclosure violations. AI-generated image.

The Federal Trade Commission investigates whether tech giants misled advertisers about search advertising terms and pricing practices.

by Luis Rijo

Search - Sep 14, 2025 Google eliminates n=100 SERP parameter forcing cost increases for SEO tools

Google's n=100 parameter elimination forces SEO tools to make 10x more API calls, increasing costs dramatically. (AI-generated image)

The search giant removes bulk search result access, requiring 10 separate requests instead of one for 100 results on September 14, 2025.

by Luis Rijo

Search - Sep 14, 2025 Brighton tops UK cities for digital marketers as London falls to eighth

Top 10 UK cities for digital marketers ranking table showing Brighton leads, London 8th.

Brighton emerges as the leading destination for UK digital marketing professionals while London drops significantly due to high living costs, according to comprehensive city analysis.

by Luis Rijo

Search - Sep 14, 2025 Google unveils Journey Aware Bidding to optimize full customer paths

Google announces journey aware bidding at Think Week 2025, targeting whole customer journeys beyond final conversions for lead generation campaigns with pilot testing later this year.

by Luis Rijo

Display - Sep 14, 2025 Google unveils comprehensive AI advertising suite at Think Week 2025

Google's Power Pack campaign strategy unveiled at Think Week 2025 combines AI Max, Demand Gen, and Performance Max for retailers.

Google announced major AI-powered advertising innovations at Think Week 2025 in New York, including loyalty features, Asset Studio, AI Max expansion, and agentic capabilities starting September 10.

by Luis Rijo

Search - Sep 10, 2025 Google expands cryptocurrency advertising to Argentina with September policy

Google allows certified cryptocurrency exchanges and wallets to advertise in Argentina, requiring VASP registry under new September 2025 policy update.

by Luis Rijo

AI - Sep 10, 2025 Google introduces text guidelines for AI-powered advertising campaigns

Google Ads message restrictions interface showing text guidelines for AI Max and Performance Max campaigns (AI generated)

Google Ads debuts text guidelines feature to enhance brand control across Performance Max and AI Max campaigns with term exclusions and natural language restrictions.

by Luis Rijo

Search - Sep 09, 2025 Google brings Search Central Live to Hong Kong for international ecommerce focus

Google's search team will host its first Chinese-language Search Central Live event in Hong Kong on October 31, 2025, targeting ecommerce businesses expanding into international markets.

by Luis Rijo

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