Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Microsoft launches Filter Link Extensions

Filter Link Extensions enables advertisers to present headers on the search ads so that users can navigate to their key products and offerings.

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Microsoft Advertising seeing Credit Card payments declined in Europe

The issue in Microsoft Advertising started in January, this year. Credit Card payments are declined in Europe due to authentication issues.

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Google introduces a new Google News report in Search Console

With the new Google News report in Search Console, publishers can have insights on their results in Google News' Android and iOS apps, and on news.google.com.

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Microsoft launches Microsoft Advertising Health Blog

Microsoft this month launched Microsoft Advertising Health Blog, a new overview where advertisers and webmasters can track known issues and understand how they might be impacting delivery, reporting, and latency.

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Google starts showing the estimated list sizes of similar audiences in Google Ads

Until now, advertisers could only see the estimated list sizes for their similar audiences when applying them to campaigns.

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Google updates Google Ads Editor introducing image extensions

Google Ads Editor is a tool from Google Ads that enables advertisers to manage their Google Ads campaigns via a downloadable application.

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Google re-enables "Request Indexing" feature in Search Console

Google this week reenabled the "Request Indexing" feature in Search Console.

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Sweepstakes Today files antitrust class action against Google

The lawsuit 3:20-cv-08984-LB against Google has 66 pages and it was file in the United States District Court Northern District of California, San Francisco division.

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Google hit by an antitrust lawsuit over the market dominance in search

SA360, distribution agreements and specialized vertical providers are the focus of this antitrust lawsuit.

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Google introduces auction insights into Google Ads' Report Editor

The auction insights report enables advertisers to compare performance with other advertisers who are participating in the same auctions.

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Yelp introduces Ad Goals, Audience Size Estimator, and Keyword Targeting

Yelp says the new features bring more transparency to advertisers.

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Google reveals the winners for the search preference menu for Android devices

info.com and PrivacyWall are the biggest winners. info.com will appear as a choice in all European countries. The search preference menu will appear on all Android devices in Europe.

Display

Google introduces frequency distribution and average frequency in Google Ads

The 2 new metrics are available for video campaigns and video ads in Google Ads.

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Google opens Google Ads API to every advertiser

Google this week opened Google Ads API to every advertiser. Google says advertisers will see faster rollouts of new features and compatibility updates for tools like recommendations, and local campaigns, in Google Ads API.

Display

Microsoft Advertising rolls out new UI for all advertisers

The new UI was tested by multiple advertisers in the last 10 months.

Data

Microsoft launches dynamic Remarketing lists and in-market audiences in France & Germany

In-market audiences include more than 100 French and more than 200 German audiences.

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Microsoft launches a new robots.txt tester tool for Bing

robots.txt is a file on the domain/subdomain that informs robots/crawlers/spiders which sections of a website should not be processed or scanned.

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Google limits the data available in Google Ads’ search terms report

A search term is the exact word or set of words a user enters when searching on Google.com or one of the Google’s Search Network sites.

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DuckDuckGo reaches 2 billion search queries in one month

2 billion search queries last month represented a growth of 30% year over year for DuckDuckGo. 2 billion search queries per month are 65 million daily search queries on average.

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Google Ads to pass cost of digital taxes to advertisers, starting in November

In Austria, the DST is 5% and in the United Kingdom the DST is 2%. The DST will be added to the budget spent, in the invoice.

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Google Ads introduces new location extensions useful for major retailers and chains

Over 22,000 business chains are available. Advertisers can report store visits on Google’s curated location lists.

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Microsoft introduces Recommendations in Microsoft Advertising Editor

Recommendations in Microsoft Advertising Editor were launched globally this month.

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Microsoft introduces campaign-level associations in Microsoft Advertising Editor

Advertisers can now apply and manage audience associations at the campaign level.

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Google to sunset Google Ads API v2 on October 21, 2020

Google’s deprecation schedule: Google Ads API v2 will be sunset on October 21, 2020. The v3 will be sunset on January 27, 2021. The v4 will be sunset on June 28, 2021.

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Microsoft introduces Asset Performance Ratings for Responsive Search Ads optimization

Asset Performance Ratings help advertisers to understand which of the headlines and descriptions are working better in the Responsive Search Ads.