Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1187 Articles

AI - Jul 24, 2025 Google Network advertising revenue declines 1% as AI features reduce publisher traffic

Google Network revenue declines 11% while total Google ads grow 27% from Q2 2022-2025. Chart shows diverging trends.

Alphabet Q2 2025 results show Network revenue pressure while Search and YouTube advertising grow amid fundamental changes in user search behavior.

by Luis Rijo

AI - Jul 23, 2025 AI search summaries reduce link clicks for Google users

AI search summaries reached 58% of users in March 2025, while only 13% visited AI tool websites directly.

58% of users encountered AI-generated summaries in March 2025, with only 8% clicking on traditional search results when these features appear.

by Luis Rijo

Search - Jul 22, 2025 Google's AI Overviews appear outside top position only in 8.64% of searches

Google search results showing AI Overview boxes positioned at different ranking levels with global map background illustrating variable placement patterns.

Analysis reveals AI summaries can only rank as low as sixth position across multiple countries.

by Luis Rijo

Search - Jul 22, 2025 Tech publisher Geekflare shuts down content team after Google algorithm impact

A digital publisher sits alone in an empty office surrounded by packed boxes after business closure due to algorithm changes.

Independent tech publisher reduced from 53 employees to 2 following search traffic decline, highlighting industry-wide concerns over algorithmic changes.

by Luis Rijo

Search - Jul 22, 2025 Google's June 2025 core update brings dramatic ranking changes in 16 days

Major algorithm update completed July 17 shows HCU recovery patterns and AI Overview impact across verticals.

by Luis Rijo

Search - Jul 22, 2025 SEO survives AI search disruption as expert challenges industry hype

Digital visualization showing AI search technology evolution with neural networks and data streams connecting traditional SEO to modern search platforms.

Industry veteran Lily Ray debunks claims that artificial intelligence search tools spell the end for traditional SEO practices.

by Luis Rijo

Search - Jul 21, 2025 Microsoft executive compares Copilot to Google AI Mode in public analysis

Microsoft's Jordi Ribas demonstrates search differences between Copilot and Google AI Mode in July 21 LinkedIn post.

by Luis Rijo

Search - Jul 21, 2025 Google Search Console updates icon design with new visual elements

Google Search Console introduces refreshed icon featuring magnifying glass and bar chart elements for improved brand communication.

by Luis Rijo