The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
This feature allows account administrators to request users to switch from personal email addresses (e.g., john.doe@gmail.com) to business email addresses (e.g., john.doe@example.com) for managing Google Ads accounts.
Google this week announced the launch of two new web crawlers specifically designed for image and video data: GoogleOther-Image and GoogleOther-Video.
On May 8, 2024, a post on the r/SEO subreddit titled We're closing our content website next month sparked discussion within the online marketing community. The anonymous post detailed the owner's decision to shut down a content website after an unspecified period of operation.
This update, centered on AI-powered summaries, presents both challenges and opportunities for marketers navigating the evolving search landscape.
Google today announced the rollout of a new search filter called "Web" designed to display only text-based links in search results. This addition mirrors existing filters for narrowing down results to images, videos, or news articles.
The way users find information online is constantly evolving, and recent developments suggest a potential shift away from the traditional "blue link" search engine results pages (SERPs) dominated by publisher websites.